Jacquemus
Jacquemus is a luxury French fashion brand, founded in 2009 by Simon Porte Jacquemus in Paris, taking inspiration for its womenswear from the designer’s upbringing in the South of France.
Jacquemus: Slouching Towards Luxury
Designer Simon Porte Jacquemus staged an outing at the Fondation Maeght that put his own 'pop luxury' twist on a push upmarket.
The Business of Beauty Haul of Fame: Vacation Brings Back Orange Gelée
The ‘90s-inpsired sunscreen brand brings back a cult classic, and more industry news.
The Business of Beauty Haul of Fame: Holiday Beauty, It’s Giving Exhausted
Holiday beauty ads are already inescapable, and so is one clever phrase: “It’s giving.”
Karol G: From Latin Music Icon to Fashion Star
As the chart-topping Colombian reggaeton singer and BoF 500 cover star becomes a global pop sensation, she is shaking up the fashion industry’s celebrity marketing playbook.
Case Study | The Essential Brand Marketing Guide
Building emotional, even inspirational, connections to a product is more critical than ever in fashion and beauty. In today’s hyper-competitive, crowded environment, marketing strategies that make brands stand out and stay culturally relevant need a mix of old and new tactics.
Case Study | The Essential Brand Marketing Guide
Building emotional, even inspirational, connections to a product is more critical than ever in fashion and beauty. In today’s hyper-competitive, crowded environment, marketing strategies that make brands stand out and stay culturally relevant need a mix of old and new tactics.