Local agencies are signing more models that don’t have classical Han Chinese features with knock-on effects for who gets cast by megabrands in Europe and the US.

Marketing to Chinese consumers in a time of crisis means that brands with tighter budgets need to consider new ways of leveraging Chinese influencers and celebrities.

Dr. Martens shoes have become the ultimate empowerment symbol for a generation of women rebelling against demure feminine aesthetics. Now other brands want in on the action.

BoF looks back at the trends that have shaped China’s fashion, beauty, luxury and retail landscape over the past ten years, from the rise of WeChat to a series of cultural missteps by Western labels.

The very thing that boosts brand exposure during fashion week could threaten a luxury house’s most valuable asset. Especially in markets like China.

The app may be blocked, but it can still boost a brand’s presence in the mainland.

Brands have issued apologies and lost celebrity ambassadors like supermodel Liu Wen after products were discovered listing Hong Kong, Macau and Taiwan as separate countries, angering nationalist Chinese consumers amidst political unrest in Hong Kong and a trade war with the US.

In China, the likes of Gucci and Chanel are embracing female celebrities who have made waves with their androgynous style. Just don’t ask them about their sexuality.