Pandora
How Lab-Grown Diamonds Went Mainstream
Synthetic stones now make up 10 percent of the diamond market, highlighting the ways in which new materials are rewriting the rules of what is considered luxury.
Why LVMH Is Betting on Lab-Grown Diamonds
For years, luxury’s biggest jewellers have dismissed synthetic diamonds as inauthentic. But an investment by LVMH’s venture fund in lab-grown diamond company Lusix suggests this calculus may be changing alongside consumer interest in ethical and sustainable products.
Why LVMH Is Betting on Lab-Grown Diamonds
For years, luxury’s biggest jewellers have dismissed synthetic diamonds as inauthentic. But an investment by LVMH’s venture fund in lab-grown diamond company Lusix suggests this calculus may be changing alongside consumer interest in ethical and sustainable products.
Inside Pandora’s Plan to Sell Lab-Created Diamonds to the Masses
Rather than targeting the biggest portion of the diamond market, engagement and bridal, the world’s biggest jeweller is selling pieces made with lab-created diamonds to women shopping for themselves.
The Future of Jewellery: Demand for Sustainably Made Jewellery Will See Explosive Growth
Leaders in the slow-to-act fine jewellery industry must look beyond sustainability as risk mitigation and embrace the branding opportunity it presents.
Pandora's Turnaround Leaves Short Sellers Burned
The jewellery brand, once notorious for regularly falling short of profit guidances, is now one of the Nordic region’s biggest corporate success stories.