Theory
Theory Taps Chloé Executive as New Europe CEO
Theory, the New York-based contemporary fashion brand owned by Japanese conglomerate Fast Retailing, has appointed Marco Gentile to be its new chief executive officer for the UK and Europe.
How to Open a Store in 2022
From seamless online-to-offline offerings to Metaverse-inspired installations, the standards of brick-and-mortar retail have evolved since the pandemic struck.
The Tech Tools That Want to Solve Fashion’s Supply Chain Problems
The industry’s opaque and sprawling supply chain does tremendous human and environmental damage. Companies offering new tools say they have solutions.
Theory: Defining the New Modern
To welcome Theory to BoF Careers, we sit down with CEO and founder, Andrew Rosen, to talk about the company’s how the company is "defining the new modern".
The Contemporary Market Needs a Rebrand
How will middle-market labels that survive the pandemic convince shoppers their products are worth their price tag? The answer may be to get out of department stores — and tweak the narrative.