Urban Outfitters
How Social Media Turned Athletes Into Fashion Marketing Machines
Platforms like Instagram let sports stars connect with fans in ways they couldn’t previously, while helping to make fashion a vital element of an athlete’s image and branding.
Retail’s Two-Track Approach to the Holiday Shopping Season
The end of back-to-school season puts the focus on all-important holiday sales. Mixed signals on consumer spending make forecasters’ jobs even more complicated than usual. That, plus what else to watch for in the coming week.
BoF Insights | Nike and Gucci Top Gen-Z’s Favourite Fashion Brands
As this generation’s spending power and appetite for fashion grows, BoF's research and analysis think tank looks at the most-revered brands among young fashion shoppers.
Why Shoppers Are Obsessed With ‘Summer Camp’ Jewellery
The popularity of $450 Balenciaga beaded bracelets and $24 Urban Outfitters emoji chokers is a sign that consumers are craving fun statement pieces for their post-pandemic wardrobes.
No Magic Bullet to Tapping China’s 750 Million Digital Consumers
For international brands, cross-border e-commerce on Tmall Global or JD Worldwide is not as simple as it seems.