Gucci’s new designer offered up a more relatable menswear vision than his predecessor, updating classic wardrobe pieces with discreet contemporary twists. But will covetable coats and shoes be enough to revive excitement in the Italian megabrand?
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Gucci is an ltalian luxury fashion brand owned by Kering and founded by Guccio Gucci in Florence, Italy in 1921.
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Highlights
The designer’s first outing this Friday will be a major test for the Italian megabrand and owner Kering.
A new generation of more diverse, social media-savvy champions has entered the sport as brands like Louis Vuitton and Gucci increase their investments in ‘cultural’ marketing strategies that tap into consumer interests beyond red carpets.
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