Warby Parker
The DTC Eyewear Brands Challenging Warby Parker
Warby Parker’s continued brick-and-mortar expansion has given two of its less recognisable digitally-native peers — Zenni Optical and Eyebuydirect — a chance to raise their profiles among online shoppers.
Why Brand Awareness Is DTC’s New Challenge
Brands like Warby Parker, Allbirds and Olaplex have successfully slashed digital advertising costs. Now they need to figure out new ways to find customers.
For Many Digital Retailers, Profits and Growth Appear to Be Mutually Exclusive
DTC brands and e-commerce platforms delivered some rare good news this week in the form of shrinking losses, but investors were largely unimpressed.
Are DTC Brands Pulling Off Brick-and-Mortar?
As online advertising remains expensive and crowded, digital brands continue to invest in physical stores to drive customer growth. Warby Parker and Allbirds provide disparate case studies for how to navigate physical retail.
What Happens When Digital Brands Have to Cut Back on Marketing
With an uncertain economic outlook, digital brands are forced to make tough calls on whether to cut back on marketing at the expense of growth or continue to spend and accept lower profits.