Bollywood
Luxury Brands Need Better Strategies for Bollywood. Here’s Why.
Global brands are hungry for a bigger slice of India’s $30 billion luxury market but they aren’t exploiting the country’s colossal film industry to its full potential.
A Humble Fabric Helped India Fight British Rule. Now It's Big Business.
From Levi’s and Gap to Issey Miyake, global brands are tapping the business potential of khadi, the fabric promoted by Mahatma Gandhi during India’s struggle for independence.
Dismantling India’s Patriarchy: Sonam K Ahuja and Karla Bookman
Women in India are pushing back against social norms that limit their opportunities, though it can be an uphill battle, attendees learned at BoF’s VOICES.
Cashing In on Asia’s Red Carpet Economy
As the Cannes Film Festival winds down, BoF investigates the increasingly lucrative business of dressing Asian celebrities.
Anaita Shroff Adajania, Fashion Director
BoF speaks to Anaita Shroff Adajania, the stylist behind the current Vogue India cover featuring Bollywood megastar Aishwarya Rai Bachchan, about her career trajectory and the inner workings of fashion and film in India.