LONDON, United Kingdom — We live in an age when anything seems possible. We can connect with like-minded people — anywhere and everywhere — around our shared interests and experiences. We can create products and attract a global customer base to buy them. Soon, there will even be commercial flights to outer space! Indeed, new technologies have opened endless possibilities for greater connectivity and creativity. But amazingly, although our ability to do anything and everything continues to grow, everywhere we go, things are starting to look and feel very much the same.
Take a few beauty advertisements, cover up the logos and it's hard to tell the difference between brands. Rip out the labels from the clothes you buy and it's hard to tell who might have made them. Walk through any major shopping street (or shopping centre) around the world and not only will you find the same ten to fifteen shops, but the shops themselves (and the clothing inside them) will likely look the same.
And, as the marketing and communications strategies of high-street brands and luxury brands converge, the sense of uniformity is growing. It's all what Uniqlo’s newly-appointed co-global chief marketing officer Jörgen Andersson calls "generic" consumer culture. This week, we sat down with Andersson to learn more about how we ended up here.
Please take the time to read the interview — and enjoy the rest of our top stories of the week gone by:
Uniqlo's Jörgen Andersson on 'Generic' Consumer Culture
Uniqlo’s newly-appointed co-global chief marketing officer Jörgen Andersson shares his insights from over 30 years of experience in fashion retail, including why individual style is not as individual as one might believe.
Colin’s Column | Italy’s Cultural and Creative Continuum
As London’s Victoria and Albert Museum unveils “The Glamour of Italian Fashion,” Colin McDowell explores the country’s rich fashion history.
Artist-Born Brands Tap Authentic Communities
Fashion and apparel brands linked to street and graphic artists are leveraging authenticity and social media fluency to create fierce brand loyalty and buzzy product drops.
Showcasing the Power of Brand Vogue
The third annual Vogue Festival, held last weekend in London, showcased the power of brand Vogue, and the breadth of its ambitions in fashion education.
Op-Ed | The Brands with the Best Software Will Lead Fashion
Technology will replace products, brands and financial strategies as the key source of value creation for fashion companies, argues Enrico Beltramini.
Chrome Hearts Invests in The Elder Statesman
Los Angeles based jewellery and accessories label Chrome Hearts has taken a minority stake in high-end knitwear brand The Elder Statesman.
And don’t forget, check out BoF Weekly, a week in review published with Flipboard and updated every Saturday.
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