The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
LONDON, United Kingdom — This week, BoF spoke to American Vogue publisher Susan Plagemann about the future of one of fashion's most storied media brands and examined the rise of social media-only media properties. We also caught up with Jason Wu to discuss his new contemporary line Grey, surveyed the next wave of activewear players and investigated how fashion brands are tapping music festival marketing. Catch up on these stories and more.
1. BoF Exclusive | American Vogue Publisher Talks Strategy Shifts
Taylor Swift on the cover of Vogue's May 2016 issue | Source: Courtesy
American Vogue publisher and chief revenue officer Susan Plagemann talks exclusively to BoF about the multi-channel future of one of fashion’s most storied media brands.
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2. How Snapchat Killed the Homepage
L: Hearst and Snapchat's Sweet, R: Clique Media's Obsessee.com | Source: Sweet/Obsessee
In an attempt to woo Generation Z, publishers are launching social media-only concepts.
3. Jason Wu Talks New Contemporary Line
Grey Jason Wu Fall 2016 collection | Source: Courtesy
BoF can exclusively reveal the strategy behind Grey, Jason Wu's new 'day-oriented' advanced contemporary collection.
4. Op-Ed | China's Cult of the Ordinary Commands Big Influence
Vlogger Papi Jiang | Image: BoF
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A new breed of sarcastic, skeptical online influencers from China’s “diaosi” (“loser”) subculture could impact the country’s fashion market, says Eleah Lubatkin.
5. The Next Wave of Activewear Players
Activewear from Carbon 38 | Source: Carbon 38
Several new activewear brands are gearing up to compete with Nike, Lululemon and Under Armour.
6. At Festivals, Fashion Taps the 'Currency of Cool'
Models, musicians, bloggers and other digital influencers at the 2015 Coachella Valley Music and Arts Festival | Source: Instagram/@chiaraferragni, @alessandraambrosio, @chungalexa, @hannahbronfman, @alessandraambrosio, @milest87
Music festivals like Coachella, which attract influential, social-media savvy audiences, can be powerful marketing platforms, but ‘festival fatigue’ is a real risk.
