NEW YORK, United States — “For me it’s all about longevity,” says designer Yigal Azrouël. “You see a lot of brands out there becoming stars over night. And then they disappear. I am building it slowly, slowly. It’s much deeper. It’s much stronger.” Growing up in Israel, where he would later work occasionally as a stylist, the young Azrouël believed his prospects of becoming a fashion designer nigh on impossible. But when he came to
NEW YORK, United States — “It was almost like an experiment,” says Victoria Bartlett, of starting her much-loved underwear-as-outerwear line VPL in 2003. “I felt like a scientist going in and I really didn’t know how it was going to go.” Seven years on, with a CFDA Vogue Fashion Fund nomination (2007) under her belt and a recently opened retail presence in New York’s SoHo, we can fairly say that the experiment has been a success.
NEW YORK, United States — “I want to own this whole thing,” Philip Crangi says of his popular jewellery brand. “I’d rather own 100 percent of something small that 10 percent of something huge.” The 2008 CFDA Swarovski Award for Accessories winner — whose jewellery is both intensely popular with editors and intensely personal to those who wear it — takes as much pride in forging his business as he does each golden amulet. “It’s more than a job,” he says. “It’s my baby. I want control over it. I believe in control.” Growing up in Boca Raton, Florida, Crangi developed a fascination with the talismanic nature of jewellery, charms and trinkets. “I wanted to find the buried treasure in…
NEW YORK, United States — “We had big ambitions,” says Viktor Horsting on creating fashion house Viktor & Rolf with Rolf Snoeren. “From the very beginning we wanted to start very high,” he says, indicating the absolute apogee of couture elegance: “Start at the top, and everything else would fall into place after that. It was a very emotional ambition, not just in terms of the size of the business or wanting to be like a certain
Today, BoF brings you First Person with Band of Outsiders’ Scott Sternberg, followed later this week by the exclusive global debut of a new Band of Outsiders film directed by Debra Scherer for The Little Squares. LOS ANGELES, United States — What made a 20-something junior agent at CAA, with no background in clothing design, think he could just up and create a fashion company and make it a viable business? “Good question,”