Global Briefing | How to Seize the China Opportunity, Beyond Store Openings

BEIJING, China — According to Bain & Company, a consulting firm, China is currently the world’s second largest consumer of luxury goods, ahead of Japan and second only to the United States. McKinsey forecasts that by 2015, China will account for around 20 per cent, or 180 billion renminbi (US$27 billion) of global luxury sales. With numbers like these, it’s no surprise that a major land grab is underway amongst fashion brands

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