Hiut Denim Unites Artisans with Technology to Bring Back Made in Britain

| Intelligence

Hiut Denim Company | Source: hiutdenim.co.uk

CARDIGAN, United Kingdom — Few people immediately think of Wales as having been impacted by the tide of outsourcing that has forced factories across the United States and Europe to shutter. But in the small community of Cardigan, in Mid Wales, the growth of outsourcing and offshoring has been devastating. Once upon a time, Cardigan bustled with Britain’s biggest jeans factory, which produced upwards of 35,000 pairs of jeans per

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Op-Ed | Are We Failing to Fulfill the Potential of Fashion Film?

Op Ed | Opinion

NEW YORK, United States — Each season, shortly after the four main fashion weeks in New York, London, Milan and Paris, marketers in our industry begin planning their print campaigns for the following season. It often takes us weeks, if not months, to assemble our creative teams and produce immaculately crafted shoots, followed by still more months to buy media placements in magazines and on outdoor billboards. Meanwhile, for

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Is Fashion Ready for a New Aesthetic?

| Intelligence

Editorial GIF by Reed + Rader | Source: V Magazine

LONDON, United Kingdom — Instagram, Barbour, vinyl records, artisanal butchers, moustaches, and the biography of your potatoes lovingly detailed on chalkboard signs at Whole Foods. What is wrong with this picture? As London-based writer and entrepreneur Russell M Davies puts it, “most of Shoreditch would be wandering around in a leather apron if it could. With pipe and beard and rickets. Every new coffee shop and organic foodery

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The Creative Class | Inez and Vinoodh, Photographers

| The Creative Class

Lanvin Spring/Summer 2010 | Source: Lanvin

NEW YORK, United States — In hindsight, it seems remarkable that there was once a moment when combining digital technology and fashion photography was a radical move. But when Dutch photographers Inez van Lamsweerde and Vinoodh Matadin first began to manipulate their images, they were among the first to see and seize the tremendous potential of these new digital tools in a fashion context. “We saw a demonstration of what Paintbox

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Made in America | The False Choice

| Opinion

SAN FRANCISCO, United States – Even as the American economy begins to show signs of life, with positive economic indicators and growing consumer confidence, the wider arc of conversation, fuelled in no small part by the debate surrounding the upcoming U.S. presidential election, has focused on a complex and politically charged question: what is the role of American manufacturing in the 21st century? It’s a theme that has been taken

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