The FashionStake Diaries | Part IV: Lessons from the First Month

FashionStake Screenshot

The FashionStake Diaries is a four-part series that gives BoF readers a behind the scenes look at the crucial first months of a crowdfunding fashion startup, seen through the eyes of its founders. Today, in the final diary entry, they reflect on the crucial first weeks following launch: what worked, what did not, lessons learned and plans for the future. NEW YORK, United States —On the day of “go live” for any startup, planning is

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The Spotlight | Ana Locking

Ana Locking Autumn/Winter 2010/2011 | Source: thefashionisto.com

MADRID, Spain — This month, the BoF Spotlight turns to Spain. Despite a contracting economy, an increase in sales tax and nationwide austerity measures, it turns out that, between LVMH-owned luxury brand Loewe and fast fashion powerhouse Inditex — owners of global brands Zara, Bershka and Massimo Dutti — there’s still room in the market for a young and creative Spanish brand like Ana Locking. Founded in 2008 by Ana Gonzalez, the

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The FashionStake Diaries | Part III: Going Live

The FashionStake Diaries is a four-part series that gives BoF readers a behind the scenes look at the crucial first months of a crowdfunding fashion startup, seen through the eyes of its founders. Today, as FashionStake goes live, the founders reveal their initial designer lineup and reflect on their journey thus far. NEW YORK, United States — Almost one year ago to the day, we were sitting in a classroom at Harvard Business School

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The FashionStake Diaries | Part II: Raising Funding

[caption id="attachment_13890" align="alignnone" width="500" caption="FashionStake Screenshot | Source: FashionStake"][/caption] The FashionStake Diaries is a four-part series that giving a behind-the-scenes look at the crucial first months of a crowdfunding fashion startup, seen through the eyes of its founders. In Part I, we examined how FashionStake got from idea to traction with $1000. Today, the founders reveal how they were able to finance their business. NEW YORK, United States — Our business school professors used to say that startups were about getting four things right: the Context, the Opportunity, the Deal and the People. Having focused our early efforts on understanding how fashion has changed forever with the rise of Web 2.0 (the Context) and how an online marketplace connecting designers…

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The FashionStake Diaries | Part I: From Idea to Traction with $1000

Fashion Stake Screenshot | Source: Fashion Stake

Following last week’s Introduction to Crowdfunding, we are pleased to bring you The FashionStake Diaries, a new BoF series providing a behind-the-scenes look at the crucial first months of a crowdfunding fashion startup, seen through the eyes of its founders. NEW YORK, United States — Some say a great business starts with an idea. We started with a problem: despite legions of loyal fans, internationally renowned designers

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Company of We | Building an Online Fashion Business

Company of We, S/S 2010 | Source: Company of We

NEW YORK, United States — Today, building a strong online sales channel is often vital to the success of an emerging fashion business. But because the task can seem daunting, many young designers delay developing their own e-commerce sites, and instead outsource their internet sales to online retailers, losing a significant share of full retail margin that can be earned when selling directly to the end consumer. While it’s almost

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First Person | Pamela Love

Pamela Love | Courtesy of Pamela Love

First Person, a new series on BoF, brings you business stories and lessons from real fashion entrepreneurs. First up, cult jewellery designer, Pamela Love. NEW YORK, United States — For the past three years Brooklyn-born jewellery designer Pamela Love has set about crafting her business in the same way she shapes the hand-hewn gothic accessories she sells. “Just like I learn new techniques for making jewellery as I go along,” she

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BoF Exclusive | Getting to know Christophe Lemaire, the new Artistic Director of Hermès

Christophe Lemaire | Photo: Nicholai Fischer, Fashion Editor: Sam Ranger

Last week, Christophe Lemaire was named Artistic Director of Hermès for womenswear, replacing longtime incumbent Jean-Paul Gaultier and catching industry observers everywhere by surprise. In this exclusive excerpt from an interview with Lemaire in b magazine given prior to the announcement of his appointment, BoF gets to know the new man at one of France’s most prestigious luxury brands. PARIS, France — Almost 20 years since

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The Creative Archives | Aligning New Talent With Tradition

FLORENCE, Italy — In the shadow of luxury giants like Gucci and Louis Vuitton, a Florence-based business called The Creative Archives has been quietly offering emerging designers from the UK a rare chance to see their work produced by authentic traditional craftsmen, whose skills are increasingly under threat in a machine-made luxury world. The idea is neatly reciprocal: emerging designers get access to highly-skilled

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