Lessons from the High Street | Brand Culture and the Retail Experience

Teabag Window Display, Anthropologie London | Source: The Business of Fashion

LONDON, United Kingdom — The majority of luxury brands have spent the past fifteen years investing in retail networks in both established and emerging luxury markets. Flagship stores, one more extravagant than the last, were built in Tokyo, New York, Paris, and Beijing. The design directive for these spaces was singular and focused, showcasing exclusive products in an environment which communicated a carefully crafted image to the

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Legal Patterns | On Fashion Copycats

Left: Diane von Furstenberg Spring 2009, right: Mercy Spring 2008 | Source: National Post

Today we introduce Legal Patterns, a new series of articles on BoF exploring fashion and the law. Just as design patterns form the foundation of good fashion design, legal frameworks enable fashion businesses to defend their financial interests and protect their designs. BRUSSELS, Belgium — In the fashion industry, the copycatting of designs is a not a simple issue. Accusations fly in all directions: luxury houses accuse

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Maison Martin Margiela | The Cult of Invisibility – Part Two

In Part 1, we examined how the Maison Martin Margiela brand successfully adopted strategies of impersonality and invisibility to achieve cult status with consumers. Today, we explore how Mr. Margiela’s exit from the company could have been better managed by adopting strategies learned from real-world cults. PARIS, France — In 2002, in an acquisition that was described as Greta Garbo marrying Harpo Marx, the Maison Martin Margiela

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Maison Martin Margiela | The Cult of Invisibility – Part One

Margiela Imagery | Source: Maison Martin Margiela

The industry’s worst kept secret was confirmed this week when Renzo Rosso told Horatio Silva that he was “this close” to appointing a new designer at Maison Martin Margiela. Though Rosso says Margiela will continue to be involved from a distance, the loss of a founding designer at a namesake brand is not an easy transition to make. In the first of a two part series, our friends at Agenda Inc. examine how Maison

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Paris Fashion Week | The Culture of Luxury

Christian Lacroix | Source: NY Daily News

One long-time designer is conspicuously absent from the Paris Fashion Week schedule for Spring/Summer 2010. Indeed, Christian Lacroix’s Haute Couture show in July (pictured above) was billed as possibly his last fashion show ever. But, while rumours continue to swirl of would-be white knight investors to save Lacroix — the latest is Hassan bin Ali al-Nuaimi, a nephew of the ruler of Ajman — BoF investigates the wider

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London Fashion Week | New Talent Watch

Peter Pilotto, Holly Fulton and Marios Schwab, A/W 09

LONDON, United Kingdom — Today marks the start of London Fashion Week, celebrating the 25th anniversary of the British Fashion Council and heralding the return of big brands like Burberry and Pringle and star talents who had left the city to show elsewhere, like Jonathan Saunders and Matthew Williamson. But the strength of London has always been its emerging designers, whose creativity is born out of the unrivaled energy, top

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Why is Fashion so Anti-social?

LONDON, United Kingdom — Facebook, Twitter, MySpace. Many large fashion brands have pages or accounts on at least one of the big three in social media. As a whole however, the fashion industry has been slow to embrace these tools — certainly a lot slower than their customers. Of the 38 tweeting fashion brands listed by WWD, only nine are based in Europe. Of those nine, Henry Holland is the only one not associated with a large

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Copycat Culture | The Shape of Things

Chanel No. 5 | Source: Chanel

BRUSSELS, Belgium — Sometimes, a mere glimpse of a product’s silhouette is enough to tell which designer or fashion house created it: the Chanel No 5 perfume bottle, the toe of a Berluti shoe, the unique shape of the Fendi baguette. Today, there is renewed interest in these kinds of classic products as shape and design have made a return in making a product desirable, especially now when consumers don’t want their

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Creative Recreation | Where Suits Meet Sneakers

Creative Recreation

LOS ANGELES, United States — When the cast of Saturday Night Live flies you across the country to have you design a pair of shoes, you must be doing something right. The specially designed shoes were featured in the finale of the legendary American sketch comedy show’s 34th season. The Creative Recreation story began in 2005 when Robert Nand and Richard Cofinco set up Creative Recreation in a small office in Orange County,

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