Inside Supreme: Anatomy of a Global Streetwear Cult — Part II

Intelligence | New York

George Condo x Supreme Skate Decks| Source: Hypebeast.com

In Part I, we examined how New York-based streetwear company Supreme became a global cult brand with its own myths, iconography and belief systems. Today, we explore the creative and commercial philosophies that underpin Supreme’s lasting success, courtesy of our friends at 032c. NEW YORK, United States — The mythology behind legendary New York streetwear brand Supreme is so potent, it’s easy to imagine founder James Jebbia as a

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Inside Supreme: Anatomy of a Global Streetwear Cult — Part I

Intelligence | New York

Looks from Supreme NYC FW11 Lookbook | Source: Weareyouneak.com

In a two part series, courtesy of our friends at 032c, BoF takes you inside notoriously press shy, New York-based streetwear brand Supreme. Today, in Part I, we examine how Supreme — the Chanel of downtown streetwear —became a global cult brand with its own myths, iconography and belief systems. NEW YORK, United States — When the controversial young rapper Tyler, The Creator won the award for Best New Artist at the 2011 MTV Video

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At Opposite Ends of the Fashion Spectrum, Demi-Couture and Luxury Sportswear Strike a Chord

| Intelligence

Left: Mary Katrantzou’s ‘Jewel Tree’ dress, Right: A look from Christopher Raeburn S/S 2012 | Source: Style.com

LONDON, United Kingdom — Luxury casualwear and demi-couture don’t appear to have much in common. You can’t get much further from a hand-embellished crystal crinoline dress than a silk jersey t-shirt or a sporty windbreaker. But in recent seasons, many of fashion’s brightest young talents have been gravitating towards one extreme or the other. Labels like Alexander Wang, The Row and Christopher Raeburn have struck a chord with their

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The Rise, Stumble and Future of Gilt Groupe’s Business Model

Fashion 2.0 | New York

Gilt Groupe warehouse | Source: Fantabulously Frugal

Today, BoF takes an in-depth look at the past, present and future of Gilt Groupe’s business model and speaks with Gilt Groupe CEO Kevin Ryan on his plans to continue the company’s ascendance. NEW YORK, United States — Back in November of 2007, BoF was amongst the very first media outlets to write about Gilt Groupe, the New York-based start-up that went on to dramatically reshape the online retail market for fashion, building a

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The Creative Class | Kate Lanphear

| The Creative Class

NEW YORK, United States — It’s hard to miss Kate Lanphear. With her razor-sharp platinum locks and androgynous, punked out look, inspired by Catholic iconography, skateboarding and Norwegian metal bands, the American Elle style director is a fashion world fixture. Not only is she perched in a top spot at one of America’s largest fashion publications, but she has also become a favourite of the roving corps of street-style

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