Finding Your M.O. | Part 7: Going Global

World Map | Source-grindimwind.ch

Finding Your M.O. is an on-going series on The Business of Fashion penned by Áslaug Magnúsdóttir, co-founder and CEO of Moda Operandi, on her experience at the helm of a fashion-technology start-up. Last time, in Part 6, we asked the question: how wise is conventional wisdom? Today, we look at the complexities of serving international markets. NEW YORK, United States — Today’s fashion industry is truly international, with

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Global Briefing | Chinese Fashion Brands Look West

LONDON, United Kingdom — It’s nearly impossible to go a week without reading about international fashion brands expanding their operations in China. But what about Chinese brands targeting the West? A number of Chinese fashion and apparel brands are now aiming to build upon their domestic success and establish themselves in Western markets. Among them are companies like Bosideng, with recorded revenues of $1.3 billion in 2012 and

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Op-Ed | What Went Wrong at Aquascutum?

Aquascutum Fall 2010 Campaign | Photo: Willy Vanderperre

It was a luxury brand that dressed the military through two world wars, but seemingly couldn’t make it through the recession. Today, in a guest Op-Ed piece, fashion market intelligence provider EDITD digs into the data to try to understand where Aquascutum went wrong. LONDON, United Kingdom — In April of this year, at a time when Burberry posted an 11 percent increase in sales, fellow British heritage brand and trenchcoat maker

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Finding Your M.O. | Part 6: How Wise is Conventional Wisdom?

Finding Your M.O. is an on-going series on The Business of Fashion penned by Áslaug Magnúsdóttir, co-founder and CEO of Moda Operandi, on her experience at the helm of a fashion-technology start-up. Last time, in Part 5, we examined how to choose the right investors. Today, we tackle the topic of whether to follow conventional wisdom. NEW YORK, United States — In business, we often hear about conventional wisdom. There can be great

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Finding Your M.O. | Part 5: How to Choose the Right Investors

Start-up Financing Cycle | Source: Wikipedia

Finding Your M.O. is an on-going series on The Business of Fashion penned by Áslaug Magnúsdóttir, co-founder and CEO of Moda Operandi, on her experience at the helm of a fashion-technology start-up. NEW YORK, United States — Last month, in Part 3 of this series, I wrote about the importance of putting together a good business plan to focus your company and drive the fundraising process. But just as critical as building a good plan

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Finding Your M.O. | Part 4: Making the Most of Mentorship

Marvin Traub | Photo: Mel Finkelstein

Finding Your M.O. is an on-going series by Áslaug Magnúsdóttir, co-founder and CEO of Moda Operandi, on her experience at the helm of a fashion-technology start-up. In Part 3, we broke down the critical elements of a business plan. Today, we tackle the topic of good mentorship. NEW YORK, United States — Earlier this month, my mentor, former boss and business partner, Marvin Traub, passed away at the age of 87. Marvin was a defining

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Op-Ed | What’s Fit for Print?

Fashion Magazine Covers from 2012 | Source: Google Images

PARIS, France — As with so many commercial endeavours in the world right now, there are more fashion publications than ever before. Which is hardly a revelation when you consider that there are more fashion brands, more fashion fans, more fashion full stop. But what is this doing to the overall landscape of fashion magazines? Are we more spoilt for choice? Or have the glossies lost their way? Are they caught in the headlights of

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The Creative Class | Camille Bidault-Waddington, Stylist

Camille Bidault-Waddington | Photo: Horst Diekgerdes

PARIS, France — “I can’t help it. I’ll always have sweaters full of holes and scruffy hair,” says Camille Bidault-Waddington, ageless in high-waisted denim shorts and an ’80s sweatshirt, as she serves tea in a vintage Royalty mug. Her trademark tongue-in-cheek subversion of French bon goût — colliding kitsch and chic, second-hand and couture — has earned her styling assignments at influential magazines like

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The Creative Class | Ellen von Unwerth, Photographer

Ellen von Unwerth | Source: Courtesy Photo

LONDON, United Kingdom — “I love London!” beams photographer and director Ellen von Unwerth in her soft Frankfurt lilt, while holding court at Michael Hoppen’s Gallery in Chelsea, where she has come to unveil her latest show, Do Not Disturb. The gallery is buzzing with a crowd of fashion’s inimitable characters and misfits who are spilling out onto the street, while inside, Unwerth electrifies the room in a lightening bolt-print

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