Finding Your M.O. | Part 3: The Business Plan is Your Roadmap

[caption id="attachment_34674" align="alignnone" width="500" caption="Source: themovementprogram.com"][/caption] Finding Your M.O. is an on-going series penned by Áslaug Magnúsdóttir, co-founder and CEO of Moda Operandi, on her experience at the helm of a fashion-technology start-up. In Part 2, we examined the need for speed. Today, we break-down the elements of a business plan. NEW YORK, United States — Early stage entrepreneurs often ask: is a business plan really that important or can you get away without one? The quick answer is: yes, it’s really that important, and, no, you cannot get away without one. If you’re looking to third parties to raise capital, they’re understandably going to want to see a plan for what you want to do and how their money is going to be spent, with some very…

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Finding Your M.O. | Part 2: The Need For Speed

Finding Your M.O. is an on-going series penned by Áslaug Magnúsdóttir, co-founder and CEO of Moda Operandi, on her experience at the helm of a fashion-technology start-up. In Part 1, we looked at the path from big idea to launch. Today, we tackle the topic of growth. NEW YORK, United States — When founding a company, one of the most important decisions you will make is how and when your company grows. Growing a young company is not

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The Creative Class | Natalie Joos, Casting Agent

Natalie Joos | Source: Jak & Jil Blog

NEW YORK, United States — Casting agents are typically a behind-the-scenes bunch whose hand in selecting the right faces for runway shows, editorial pages and advertising campaigns is largely invisible to the untrained eye. But get-up-and-go Natalie Joos is anything but typical. A striking blonde with a sharp eye, Belgian-born, Brooklyn-based Joos has not only done casting for a long and diverse list of clients, including Phillip

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The Art and Science of Valuing Vintage

LONDON, United Kingdom — Falling under the spell of a beautiful dress, a gorgeous pair of shoes or a well-crafted handbag is no strange feeling for followers of fashion. Falling in love with a piece that was first worn 30 years ago and has been waiting, it seems, just for you to discover it, is all the more rare. This is the magic of vintage fashion. It’s what makes pre-owned Hermès bags go for double their estimated value at

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Finding Your M.O. | Part 1: From Big Idea to Launch

On the heels of last week’s announcement that Moda Operandi has raised $36 million in new funding, we are pleased to launch a new BoF series, Finding Your M’O, penned by the company’s co-founder and CEO Áslaug Magnúsdóttir on her experience at the helm of a fashion technology start-up. NEW YORK, United States — In February 2011, I launched an online store — Moda Operandi — with my business partner, Lauren Santo Domingo. Moda

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Op-Ed | Can Ethical Fashion Really Be Fashionable?

Vivienne Westwood in Kenya | Photo: Juergen Teller

RIO DE JANEIRO, Brazil — Fashion is driven by desire. But ethical fashion has been driven by — well, what exactly? A wish to semaphore that one is a caring kind of person while walking through life in pleather shoes? There are, of course, style-setters so chic they can rock a hand-loomed yak hair poncho, being good while looking great. The writer is not one of those people. The writer is, however, a veteran of more than 25 years on

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Global Briefing | Could Africa be the Next Frontier for Fashion Retail?

Westgate Mall, Nairobi | Source: kamalkaur.net

NAIROBI, Kenya — In recent weeks, the media hype around Africa has been remarkable, with several articles in major publications proclaiming the continent “the next Asia.” In fashion, Franca Sozzani even dedicated the entire May issue of L’Uomo Vogue to “rebranding Africa,” while this year’s IHT Luxury conference will discuss “the potential of Africa, both as a producer and ultimately consumer of luxury goods.” But to what extent is

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Hiut Denim Unites Artisans with Technology to Bring Back Made in Britain

Hiut Denim Company | Source: hiutdenim.co.uk

CARDIGAN, United Kingdom — Few people immediately think of Wales as having been impacted by the tide of outsourcing that has forced factories across the United States and Europe to shutter. But in the small community of Cardigan, in Mid Wales, the growth of outsourcing and offshoring has been devastating. Once upon a time, Cardigan bustled with Britain’s biggest jeans factory, which produced upwards of 35,000 pairs of jeans per

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Op-Ed | Are We Failing to Fulfill the Potential of Fashion Film?

NEW YORK, United States — Each season, shortly after the four main fashion weeks in New York, London, Milan and Paris, marketers in our industry begin planning their print campaigns for the following season. It often takes us weeks, if not months, to assemble our creative teams and produce immaculately crafted shoots, followed by still more months to buy media placements in magazines and on outdoor billboards. Meanwhile, for

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