Jenna Lyons Says You Have To Make Quick Decisions From the Gut

Jenna Lyons at New York Fashion Week | Source: J Crew

NEW YORK, United States — “You have to make quick decisions,” Jenna Lyons, the president and creative director of J.Crew, told BoF. “Ultimately, fashion is all about gut anyway — there’s no science to what this should look like or that should look like or how many times you can redraw that or resketch that or redo that catalogue cover. The fact of the matter is, either it grabs you or it doesn’t.” Indeed, it’s trust in instinct,

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Three Women Behind the Scenes of Brazil’s Fashion Industry

Alice Ferraz

SÃO PAULO, Brazil — For many, Brazil’s body culture, eternal summer, and supermodels — not to mention its successful bids to host both the 2014 World Cup and the 2016 Olympic Games — make it the sexiest of all the BRIC countries. But data released in February by Brazil’s official statistics bureau revealed that the country’s GDP grew by just 2.7 percent in 2011, a dramatic reversal compared to the 7.5 percent surge registered in

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Why Relaunch Old Fashion Houses?

Moynat’s Paris Flagship | Source: chaussure-de-luxe.com

PARIS, France — “Would you like me to tell you about the brand’s heritage?” a velvet-gloved salesman in a bespoke suit asks every visitor who crosses the threshold of the Moynat leather goods store which opened a few months ago on rue Saint Honoré, a step away from the trendy Hotel Costes. An affirmative answer prompts a long and winding story that starts with the inception of the brand in 1849, accompanied by a book of pictures

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BoF Exclusive | Italo Zucchelli’s Sublime Futurism — Part II

Calvin Klein Mens by Italo Zucchelli | Photo: Karim Sadli for 032c

In Part I, we examined Italo Zucchelli’s philosophy of menswear. Today, we explore the designer’s creative process and approach to innovation. NEW YORK, United States — A honeyed accent doesn’t give away Italo Zucchelli’s heritage as much as his ability to cut a jacket. A Wagnerian sense of color and experimental materials reveal professional stints with both Romeo Gigli and Jil Sander respectively. He may seem of a piece with

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BoF Exclusive | Italo Zucchelli’s Sublime Futurism — Part I

Calvin Klein Menswear by Italo Zucchelli | Photo: Karim Sadli for 032c

In an exclusive two part interview, courtesy of our friends at 032c, Pierre Alexandre de Looz explores the work of Italo Zucchelli, Calvin Klein men’s collection creative director, known for grafting the infallible promise of technology — the 21st century’s cultural hope — to the fibre of masculine elegance. Today, in Part I, we examine Zucchelli’s menswear philosophy. NEW YORK, United States — Snug. Well cut. Brilliant. A

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Global Briefing | Behind the Flurry of Store Openings in Australia

Louis Vuitton Maison in Sydney | Source: moluxury.com.au

SYDNEY, Australia — 2011 was an extremely busy year for luxury retail expansion in Australia. In April, Burberry opened a new flagship on Sydney’s George Street. In July, Prada and Miu Miu opened flagships in Sydney’s Westfield  shopping mall, where Gucci also opened its own two-level emporium in November. Then, in a dramatic end-of-year crescendo, Louis Vuitton opened a grand Maison on George Street and Bottega Veneta and

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Global Briefing | Is FDI Reform the Answer to the India Problem?

Hermès Flagship, Mumbai | Source: skyscrapercity.com

In our second article this week focused on India, we investigate the barriers impeding the growth of India’s international luxury goods market, which go beyond the recently lifted restrictions on foreign direct investment. MUMBAI, India — “By the end of 2015, emerging markets should account for more than 50 percent of luxury sales,” Antoine Colonna, a luxury analyst at the asset manager Carmignac Gestion in Paris, told The

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E-Commerce Week | The Rise of New Business Models

Modcloth screenshot | Source: Modcloth

In Part I, we examined the innovations and infrastructural advances that have improved the historically poor economics of e-commerce and set the stage for a renaissance in online retail. Today, we explore some of new and exciting business models taking shape, the companies exploiting them and the challenges they face. SAN FRANCISCO, United States — For years, e-commerce suffered from capital inefficiencies and complexities that

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E-Commerce Week | The Stage is Set for an E-Commerce Explosion

Fab Screenshot | Source: Fab.com

Yesterday, BoF was first to bring you the news of the recent $18 million investment in Farfetch.com. Today, we continue a week focused on e-commerce by examining the historical challenges faced by online retailers and how recent innovations and infrastructural advances have fundamentally improved the economics of e-commerce, setting the stage for a renaissance in online retail. SAN FRANCISCO, United States — Following the burst of

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The Spotlight | Palmer Harding

[vimeo]http://vimeo.com/29231322[/vimeo] Palmer Harding S/S 2012 Film | Source: Palmer Harding LONDON, United Kingdom — Designed by Matthew Harding, 27, and Levi Palmer, 30, Palmer Harding made its debut at London Fashion Week last September, focusing on the power of a crisp white shirt. With this simple, savvy strategy, compulsive attention to detail and wizard-like skills for sculpting Swiss cotton, the men’s and women’s shirt

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Inside Supreme: Anatomy of a Global Streetwear Cult — Part II

George Condo x Supreme Skate Decks| Source: Hypebeast.com

In Part I, we examined how New York-based streetwear company Supreme became a global cult brand with its own myths, iconography and belief systems. Today, we explore the creative and commercial philosophies that underpin Supreme’s lasting success, courtesy of our friends at 032c. NEW YORK, United States — The mythology behind legendary New York streetwear brand Supreme is so potent, it’s easy to imagine founder James Jebbia as a

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Inside Supreme: Anatomy of a Global Streetwear Cult — Part I

Looks from Supreme NYC FW11 Lookbook | Source: Weareyouneak.com

In a two part series, courtesy of our friends at 032c, BoF takes you inside notoriously press shy, New York-based streetwear brand Supreme. Today, in Part I, we examine how Supreme — the Chanel of downtown streetwear —became a global cult brand with its own myths, iconography and belief systems. NEW YORK, United States — When the controversial young rapper Tyler, The Creator won the award for Best New Artist at the 2011 MTV Video

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