Op-Ed | What Went Wrong at Aquascutum?

| Opinion

Aquascutum Fall 2010 Campaign | Photo: Willy Vanderperre

It was a luxury brand that dressed the military through two world wars, but seemingly couldn’t make it through the recession. Today, in a guest Op-Ed piece, fashion market intelligence provider EDITD digs into the data to try to understand where Aquascutum went wrong. LONDON, United Kingdom — In April of this year, at a time when Burberry posted an 11 percent increase in sales, fellow British heritage brand and trenchcoat maker

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Finding Your M.O. | Part 6: How Wise is Conventional Wisdom?

Education | Finding Your M.O.

Finding Your M.O. is an on-going series on The Business of Fashion penned by Áslaug Magnúsdóttir, co-founder and CEO of Moda Operandi, on her experience at the helm of a fashion-technology start-up. Last time, in Part 5, we examined how to choose the right investors. Today, we tackle the topic of whether to follow conventional wisdom. NEW YORK, United States — In business, we often hear about conventional wisdom. There can be great

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Finding Your M.O. | Part 5: How to Choose the Right Investors

Education | Finding Your M.O.

Start-up Financing Cycle | Source: Wikipedia

Finding Your M.O. is an on-going series on The Business of Fashion penned by Áslaug Magnúsdóttir, co-founder and CEO of Moda Operandi, on her experience at the helm of a fashion-technology start-up. NEW YORK, United States — Last month, in Part 3 of this series, I wrote about the importance of putting together a good business plan to focus your company and drive the fundraising process. But just as critical as building a good plan

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Finding Your M.O. | Part 4: Making the Most of Mentorship

| Education

Marvin Traub | Photo: Mel Finkelstein

Finding Your M.O. is an on-going series by Áslaug Magnúsdóttir, co-founder and CEO of Moda Operandi, on her experience at the helm of a fashion-technology start-up. In Part 3, we broke down the critical elements of a business plan. Today, we tackle the topic of good mentorship. NEW YORK, United States — Earlier this month, my mentor, former boss and business partner, Marvin Traub, passed away at the age of 87. Marvin was a defining

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Op-Ed | What’s Fit for Print?

| Opinion

Fashion Magazine Covers from 2012 | Source: Google Images

PARIS, France — As with so many commercial endeavours in the world right now, there are more fashion publications than ever before. Which is hardly a revelation when you consider that there are more fashion brands, more fashion fans, more fashion full stop. But what is this doing to the overall landscape of fashion magazines? Are we more spoilt for choice? Or have the glossies lost their way? Are they caught in the headlights of

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