London Fashion Week | New Talent Watch

Peter Pilotto, Holly Fulton and Marios Schwab, A/W 09

LONDON, United Kingdom — Today marks the start of London Fashion Week, celebrating the 25th anniversary of the British Fashion Council and heralding the return of big brands like Burberry and Pringle and star talents who had left the city to show elsewhere, like Jonathan Saunders and Matthew Williamson. But the strength of London has always been its emerging designers, whose creativity is born out of the unrivaled energy, top

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Why is Fashion so Anti-social?

LONDON, United Kingdom — Facebook, Twitter, MySpace. Many large fashion brands have pages or accounts on at least one of the big three in social media. As a whole however, the fashion industry has been slow to embrace these tools — certainly a lot slower than their customers. Of the 38 tweeting fashion brands listed by WWD, only nine are based in Europe. Of those nine, Henry Holland is the only one not associated with a large

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Copycat Culture | The Shape of Things

Chanel No. 5 | Source: Chanel

BRUSSELS, Belgium — Sometimes, a mere glimpse of a product’s silhouette is enough to tell which designer or fashion house created it: the Chanel No 5 perfume bottle, the toe of a Berluti shoe, the unique shape of the Fendi baguette. Today, there is renewed interest in these kinds of classic products as shape and design have made a return in making a product desirable, especially now when consumers don’t want their

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Creative Recreation | Where Suits Meet Sneakers

Creative Recreation

LOS ANGELES, United States — When the cast of Saturday Night Live flies you across the country to have you design a pair of shoes, you must be doing something right. The specially designed shoes were featured in the finale of the legendary American sketch comedy show’s 34th season. The Creative Recreation story began in 2005 when Robert Nand and Richard Cofinco set up Creative Recreation in a small office in Orange County,

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Lessons from the High Street | Merchandising and Multiples

Uniqlo visual merchandising | Source: Uniqlo

LONDON, United Kingdom — “Men’s and women’s polo t-shirts in 25 colours from £12.99!” Ads announcing this Uniqlo promotion have been plastered alongside London buses this month, as well as being featured front-and-centre in Uniqlo shops everywhere. Same-store sales rose 18.3 percent in May 2009 over last year for the Japanese retailer, and the company’s stock hit five-year record highs. Over at

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South Africa | Searching for Structures, Systems and Policies

Abigail Betz S/S 09, courtesy of Sanlam Fashion SA Week

In our latest BoF feature on South African fashion, we expose the hurdles that will need to be addressed for the country to take its place on the global fashion circuit. For now, the local scene appears to lack the necessary coordination and structure upon which a sustainable fashion industry can be built. JOHANNESBURG, South Africa — The past eight years have seen South Africa’s thirst for a culture of fashion quenched by

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Digital Scorecard | Chanel’s Unsharable Masterpiece

PARIS, France — Yesterday, Chanel launched its long awaited Chanel No.5 short film Train de Nuit, featuring Audrey Tautou, who is no stranger to the storied French couture brand. Often compared to Mademoiselle Chanel herself, Tautou has now twice taken on the role of the famous coutourière, most recently in Coco Avant Chanel, a film exploring her early life and times. Within seconds of seeing the opening shot of the 2 minute short film, directed by Jean-Pierre Jeunet, who previously worked with Tautou on the award-winning film Amélie, the viewer is struck by Tautou's alluring presence, as she rushes to catch the Orient Express which takes her from 1955 Paris to modern-day Istanbul in mere seconds. This is the Internet…

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South Africa | Nascent Fashion Destination

Today, BoF begins an exploration of  fashion in an unlikely place: South Africa. In the past year, with the election of Barack Obama as President, increased attention has been focused on the African continent, from which part of Obama’s family hails. Not only this, Michelle Obama has become an overnight fashion icon, supporting young American designers like Thakoon and Jason Wu. Thus, it seemed like a perfect opportunity to

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littleshilpa | Shilpa Chavan’s Mumbai Millinery

Piece from the Battle Royale collection by Littleshilpa

We’re wrapping up BoF India Fashion Week with the wonderful story of Shilpa Chavan, a Bombay milliner whose sophisticated urban headdresses have caught the attention of Style.com and ended up at the AlSabah Art & Design Gallery in Kuwait. MUMBAI, India — There’s no doubt that India is a treasure chest of craft and creativity. Indeed, these were the two words most heard at the recently concluded IHT conference in New

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The Modern Indian Male | A New Sartorial Elite

GQ India - Premier issue, courtesy of GQ

On Day Three of India Fashion Week on BoF, we take a look at the burgeoning menswear market, which is increasing in size, but also sophistication. MUMBAI, India — We are witnessing a seismic shift in the menswear industry in India today. Indeed, the Indian man has finally come into his own. In a sartorial sense, he knows what he wants, isn’t afraid to experiment, and is willing to spend on the best. He has a deeper

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Sustainable Luxury | An issue not to be ignored

[caption id="attachment_3333" align="alignnone" width="500" caption="Dries Van Noten, courtesy of IHT"][/caption] It's day two of the BoF India Fashion Week and today we turn our attention to Sustainable Luxury, the theme of the most recent IHT Luxury Conference, held this year in India, home of age-old craftsmanship and artisanale traditions. NEW DELHI, India — "What does an economic collapse and a terrorist attack have to do with sustainable luxury?" Everything, strategist and author Jem Bendell suggested as he addressed the attendees of the International Herald Tribune's annual conference on Luxury held last week. The event was re-scheduled from December of last year, due to the 26/11 attacks on Mumbai. The topic for this year's conference was Sustainable Luxury—a phrase whose meaning…

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India Fashion Week(s) | Three’s a Crowd?

Prepartion for Wills Lifestyle India Fashion Week, courtesy of PR Pundit

This week on The Business of Fashion we welcome several guest contributors to give us the scoop on recent fashion weeks, the IHT conference and local market trends in India. We’re calling it our own India Fashion Week, but as you’ll see, that might be the last thing India needs. NEW DELHI, India — Bollywood, Cricket and Fashion. Everyday these three topics bring to life the popular culture pages of India’s leading

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Emerging Designers | Rad Hourani’s Razor Focus

Rad Hourani Spring/Summer 2009, courtesy of Rad Hourani

MONTRÉAL, Canada – It’s been a year since BoF last spoke with stylist-turned-designer Rad Hourani. Since then, his collection has been taken on by fashion-forward boutiques Joyce and IT in China, Cache in Bulgaria, Seven Boutique in New York, and Canada’s Holt Renfrew and Reborn. All the while Hourani has continued to use photography and film to express his razor-focused personal aesthetic, built around the colour

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