A New Brazilianness Amidst Post-Boom Economy

Looks from Paula Raia, Colcci, and Lenny Niemeyer | Source: São Paulo Fashion Week

This season, the runways of São Paulo and Rio de Janeiro were alive with newfound optimism and Brazilianness. But the underlying economic situation presents a starker reality for Brazil’s domestic fashion industry.

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Brazilian Fashion’s Identity Crisis

Colcci Spring/Summer 2014 Show at São Paulo Fashion Week | Source: SPFW

With high street brands gaining momentum and high-end designers sitting out the shows, or showing collections lacking in creativity, Brazil’s local luxury fashion scene is facing something of an identity crisis.

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Global Briefing | Brazil’s Changing Fashion Calendar

The scene at Alexandre Herchcovitch's Spring/Summer 2012 show at São Paulo Fashion Week | Source: Nowfashion

SÃO PAULO, Brazil — Effective this month, Luminosidade, the company that organizes São Paulo Fashion Week and Fashion Rio — previously held, back-to-back, in January and May/June of each year — is preponing its events, staging Autumn/Winter in October-November and Spring/Summer in March-April, not long after the close of the four main fashion weeks. But this means that while many international buyers and journalists have just

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Global Briefing | Forget the Beach, Mall Culture Rises in Brazil

SÃO PAULO, Brazil — In emerging markets like India and China, luxury shopping malls have often struggled to successfully take root. Quality and execution issues have plagued many of India’s new shopping centres, while, apart from the very best developments, many of China’s large-scale malls are often worryingly empty. But despite the fact that the sun is always shining and the breeze is always blowing, Brazil’s luxury malls are

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