This season, the runways of São Paulo and Rio de Janeiro were alive with newfound optimism and Brazilianness. But the underlying economic situation presents a starker reality for Brazil’s domestic fashion industry.
As global fast fashion giants arrive in Brazil, the market heats up. BoF reports.
With high street brands gaining momentum and high-end designers sitting out the shows, or showing collections lacking in creativity, Brazil’s local luxury fashion scene is facing something of an identity crisis.
SÃO PAULO, Brazil — Effective this month, Luminosidade, the company that organizes São Paulo Fashion Week and Fashion Rio — previously held, back-to-back, in January and May/June of each year — is preponing its events, staging Autumn/Winter in October-November and Spring/Summer in March-April, not long after the close of the four main fashion weeks. But this means that while many international buyers and journalists have just
SÃO PAULO, Brazil — In emerging markets like India and China, luxury shopping malls have often struggled to successfully take root. Quality and execution issues have plagued many of India’s new shopping centres, while, apart from the very best developments, many of China’s large-scale malls are often worryingly empty. But despite the fact that the sun is always shining and the breeze is always blowing, Brazil’s luxury malls are