With Mosaert, Belgian Musician Stromae is Building a Fashion Brand

Stromae performing at the La Fête de la Fédération Wallonie-Bruxelles | Source: Flickr/Kmeron

The second capsule collection by Mosaert, the brand started by Paul Van Haver, better known as Stromae, whose videos have attracted hundreds of millions of views on YouTube, is set to launch at Paris concept store Colette. BoF speaks exclusively with the Belgian artist and stylist Coralie Barbier about building a fashion brand rooted in music.

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How Kitsuné Cultivated a Loyal Fashion Fanbase Through Music

Masaya Kuroki and Gildas Loaëc of Kitsuné | Photo: Sara Nataf

Former Daft Punk manager Gildas Loaëc and architect Masaya Kuroki launched the Kitsuné label with a unique blend of music and fashion. Twelve years later, the business is set to generate $15.9 million in annual revenue.

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The Duo Taking Chloé to ‘Another Level’

(L) Clare Waight-Keller and (R) Geoffroy De La Bourdonnaye | Source: Boo George, Courtesy

In less than four years, French luxury brand Chloé has quietly relaunched its second line and transformed its aesthetic, thanks to the company’s energetic new creative director and CEO. On the eve of the brand’s Paris runway show, BoF talks to Clare Waight-Keller and Geoffroy de La Bourdonnaye about their partnership and joint aim to turn Chloé into a globally recognised powerhouse.

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The Ascent of Officine Generale

Designer Pierre Mahéo of Officine Generale | Photo: Anto Hihn Thai

Officine Generale, Pierre Mahéo’s much buzzed-about Parisian menswear label, has struck chord with a formula that blends simple aesthetics, high quality, affordable price points and a philosophy rooted in ‘disgust towards the system.’

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The Creative Class | Virginie Mouzat, Fashion Editor

Virginie Mouzat | Source: Phil Oh at Streetpeeper.com

Driven by a passion for reading and writing, Virginie Mouzat has long aimed to bring “intellectual vision” to fashion. The former fashion critic at Le Figaro and current editor-in-chief of fashion, lifestyle and opinions at the French edition of Vanity Fair sits down with BoF to discuss her personal and professional journey.

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The Creative Class | Vincent Darré, Artistic Director and Interior Designer

Vincent Darré | Photo: David Atlan

Fashion’s eccentric punk polymath, Vincent Darré, talks to BoF about his under-age education at famous Paris nightclub Le Palace, working with Karl Lagerfeld, designing furniture and his new gig at L’Officiel magazine.

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The Creative Class | Marc Ascoli, Art Director

Yohji Yamamoto and Marc Ascoli | Photo: Saskia Lawaks

Marc Ascoli has produced some of fashion’s most iconic and remarkable images for the likes of Yohji Yamamoto and Jil Sander. BoF sat down with the legendary art director to discuss his personal and professional journey.

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