10 Young New York Creatives Shaping the Future of Fashion

From stylists, photographers and editors to casting directors, hair stylists and nail artists, BoF spoke to 10 of New York’s fastest-emerging fashion creatives, many of whom were born outside the city and are poised to continue their rise to the top of the industry with a blend of creativity, commerciality and plain old hard work.

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The Spotlight | Yang Li

Yang Li | Photo: Morgan O'Donovan

LONDON, United Kingdom — This month, the Spotlight turns to Yang Li, a 24-year-old Central Saint Martins dropout and former Raf Simons intern, whose laser-sharp, monastically clean aesthetic is, surprisingly, the product of a range of reference points. “I got angry at school because they said: don’t look at other designers, you can only draw with your ideas,” says the London-based Li, who, instead, likens design to being a DJ,

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The Spotlight | Jin Kay

Jin Kay Autumn/Winter 2012 | Source: Jin Kay

NEW YORK, United States — This month, the BoF Spotlight shines on Jin Kay, a 26-year-old, Seoul-born, New York-based womenswear designer who won this year’s Parson’s Womenswear Designer of the Year award, following in the footsteps of creative luminaries like Marc Jacobs and Proenza Schouler. “I always wanted to create something that didn’t exist before, but at the same time I want to make clothing that’s classic and timeless,”

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Rag & Bone’s Wainwright and Neville Say Focus First

Marcus Wainwright and David Neville of Rag & Bone | Source: Rag & Bone

On the eve of their first ever presentation at London Fashion Week, to be held at their new Sloane Square flagship, BoF spoke with David Neville and Marcus Wainwright, the duo behind one of New York’s most exciting emerging labels, Rag & Bone. NEW YORK, United States — “The secret to our success is the way we balance art and commerce,” said Marcus Wainwright, who, along with business partner and fellow English transplant David

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The Creative Class | Edward Enninful, Stylist

Edward Enninful | Photo: Kevin Trageser for BoF

NEW YORK, United States — “What we all aim for is to make it more approachable, but that doesn’t mean low end,” said Edward Enninful, who, as style and fashion director of W, is a critical part of the international A-team that’s been tasked with transforming the iconic Condé Nast magazine, which has seen the top tier of its masthead completely turn over in a series of shakeups since Stefano Tonchi’s appointment as editor-in-chief

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The Spotlight | Tim Coppens

NEW YORK, United States — This month, the BoF Spotlight shines on Tim Coppens, a promising Belgian-born designer who is rapidly ascending the menswear ranks in New York. Young menswear designers face the tricky challenge of pushing aesthetic boundaries while staying within the relatively limited sartorial confines of what the vast majority of men are willing to wear. Few succeed. But Coppens — who is a 2012 Ecco Domani award winner

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Phillip Lim’s Four P’s: Partner, Price Point, Production and Positioning

Phillip Lim | Source:

NEW YORK, United States — “I always believed in making clothes with affordable prices,” said Phillip Lim, one of the many young designers to have emerged in New York over the past few years. But unlike his peers, when Lim launched his label back in the autumn of 2005, he made a conscious decision not to compete in the high-end designer category. Instead, Lim’s vision was to offer his customers beautifully made, well-designed

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Anya Hindmarch Says You Have To Sweet Talk, and Sell

Anya Hindmarch | Source: Anya Hindmarch

LONDON, United Kingdom — “I started my business when I was 18,” said luxury handbag designer Anya Hindmarch. On her gap year in Florence, Italy, she saw a bag that was all the rage among the cool Italian girls and she bought it. “I took it to London and everyone loved it,” she recalls. The reaction, it seems, helped her identify a business opportunity. “I found a factory, had a similar bag made and took it back to the UK.” Her

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Miu Miu Musing on the Pace of Fashion

LONDON, United Kingdom — As the the fashion industry grapples with the radical change that’s reshaping our business, there have been precious few opportunities to step back and discuss what it all means for the fashion system at large. The third edition of Miu Miu’s “Musing” salons, themed The Pace of Fashion and hosted by Shala Monroque, enabled industry leaders from across the fashion spectrum to sit back and try to make sense of

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The Spotlight | Tze Goh

Tze Goh detail | Source: Tze Goh

LONDON, United Kingdom — This month, the BoF Spotlight turns to Singapore-born, London-based designer Tze Goh, whom we first came across during London Fashion Week at Vauxhall Fashion Scout’s ‘Ones to Watch.’ show. In fashion, designers often combine multiple points of reference in a single collection to give their clothes a more novel and appealing context. But Goh takes a more tightly focused approach to his

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Can Technology Help Fashion Etailers Tackle ‘Try Before You Buy?’

LONDON, United Kingdom — In the early days of e-commerce, fashion brands were hesitant about selling online for two main reasons: fear that online distribution would dilute exclusivity and suspicion that consumers would never buy luxury fashion they weren’t able to physically try on. Nonetheless, in 2009, in the midst of The Great Recession, the online luxury market grew by 20%, a rate that’s expected to accelerate through the close of 2010, and online fashion retailers at both ends of the spectrum, from Net-a-Porter to Asos, the UK’s largest online-only fashion store, are reporting rapid growth. But buying fashion online is distinctly different to buying consumer electronics or books from Amazon. Fashion consumers still like to try before they buy,…

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How Hotspotting Technology Could Connect Fashion Videos to Commerce

Screenshot of Dazed & Confused March Trailer | Source: Pokeware

NEW YORK, United States — “Moving image is the future of fashion communication.” It’s a mantra we’ve been hearing from influencers across the industry. Indeed, the number of unique viewers of online video has increased 10.5 percent year-over-year, according to The Nielsen Company, from 127.6 million unique viewers in February 2009 to 141 million in February 2010. With this kind of reach and rapid growth, it’s no surprise that both

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Emerging Designers | In China, Priestess NYC Takes The Local Route

Brandishing Priestess in Beijing | Source: Priestess NYC

NEW YORK, United States — The growing importance of the Chinese market to the retail sector is well known – particularly amongst large multinational fashion companies. Few smaller labels, however, have made it their mission to penetrate the vast country. But for Cody Ross, the New York-based Texan behind five-seasons-old womenswear label Priestess NYC, establishing a local presence in China early on is a critical part of his

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