First Person | Phillip Lim’s Four P’s: Partner, Price Point, Production and Positioning

| First Person

Phillip Lim | Source:

NEW YORK, United States — “I always believed in making clothes with affordable prices,” said Phillip Lim, one of the many young designers to have emerged in New York over the past few years. But unlike his peers, when Lim launched his label back in the autumn of 2005, he made a conscious decision not to compete in the high-end designer category. Instead, Lim’s vision was to offer his customers beautifully made, well-designed

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First Person | Anya Hindmarch Says You Have To Sweet Talk, and Sell

| First Person

Anya Hindmarch | Source: Anya Hindmarch

LONDON, United Kingdom — “I started my business when I was 18,” said luxury handbag designer Anya Hindmarch. On her gap year in Florence, Italy, she saw a bag that was all the rage among the cool Italian girls and she bought it. “I took it to London and everyone loved it,” she recalls. The reaction, it seems, helped her identify a business opportunity. “I found a factory, had a similar bag made and took it back to the UK.” Her

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Miu Miu Musing on the Pace of Fashion

BoF Exclusive | Video

  • Imran Amed and Suzy Menkes of the International Herald Tribune | Source: Miu Miu
  • Shala Monroque | Source: Miu Miu
  • Miu Miu Musings | Source: Miu Miu
  • David Hellqvist and Natasha Ndlovu | Source: Miu Miu
  • Susanna Lau and Alex Fury | Source: Miu Miu
  • Suzy Menkes, Paula Reed and Lisa Armstrong | Source: Miu Miu

LONDON, United Kingdom — As the the fashion industry grapples with the radical change that’s reshaping our business, there have been precious few opportunities to step back and discuss what it all means for the fashion system at large. The third edition of Miu Miu’s “Musing” salons, themed The Pace of Fashion and hosted by Shala Monroque, enabled industry leaders from across the fashion spectrum to sit back and try to make sense of

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The Spotlight | Tze Goh

| The Spotlight

Tze Goh detail | Source: Tze Goh

LONDON, United Kingdom — This month, the BoF Spotlight turns to Singapore-born, London-based designer Tze Goh, whom we first came across during London Fashion Week at Vauxhall Fashion Scout’s ‘Ones to Watch.’ show. In fashion, designers often combine multiple points of reference in a single collection to give their clothes a more novel and appealing context. But Goh takes a more tightly focused approach to his

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Can Technology Help Fashion Etailers Tackle ‘Try Before You Buy?’

| Fashion 2.0

LONDON, United Kingdom — In the early days of e-commerce, fashion brands were hesitant about selling online for two main reasons: fear that online distribution would dilute exclusivity and suspicion that consumers would never buy luxury fashion they weren’t able to physically try on. Nonetheless, in 2009, in the midst of The Great Recession, the online luxury market grew by 20%, a rate that’s expected to accelerate through the close of 2010, and online fashion retailers at both ends of the spectrum, from Net-a-Porter to Asos, the UK’s largest online-only fashion store, are reporting rapid growth. But buying fashion online is distinctly different to buying consumer electronics or books from Amazon. Fashion consumers still like to try before they buy,…

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