The Basics | Part 7 — Production

Source: Shutterstock

The Basics is BoF’s recurring series on how to set up a fashion business from scratch, developed in partnership with Ari Bloom, a NYC-based strategic advisor to growth brands. Today, we examine one of the most important parts of running a fashion business: production.

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IMG Partners Up with B2B Online Marketplace Joor

Calvin Klein Autumn/Winter 2013 | Source: Nowfashion.com

NEW YORK, United States — IMG Fashion, the fashion division of global brand and event management giant IMG, which represents designers and produces fashion shows and fashion weeks around the world, has announced a partnership with Joor, a B2B online marketplace that connects brands with retailers and brings the simplicity of B2C e-commerce to what can often be an archaic, paper-intensive wholesale buying process.

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Fashionologie, 2005 — 2013

Fashionologie screenshot | Source: Wayback Archive

BoF laments the loss of Fashionologie, a popular fashion blog started by Tommye Fitzpatrick from her dorm room at North Carolina’s Duke University, that was recently folded into PopSugar.com

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