This season, the most successful fashion films broke away from the old template, embracing the unexpected plots, quirky music and bursts of humour that resonate with online audiences. Sit back, turn up your speakers and enjoy BoF’s Top 10 Fashion Films of the Season.
The CFDA and Vogue announced today that Fashion’s Night Out is going on a “hiatus” in the United States. It was fun while it lasted, but like any overheated romance, it had to come to an end.
Fashion 2.0 | Topshop and Google Plan Data-Savvy Digital Runway (Fashion 2.0) “In recent cycles, fashion shows, once closed industry events, have become something of a spectator sport for the hundreds of thousands of people who follow the play-by-play online. Now, British high street brand Topshop has teamed up with technology giant Google to stage a realtime consumer extravaganza around the live stream of its Topshop Unique show.”
Being Thom Browne: His Moment Is Now (NY Times) “‘Other designers get cross-pollinated a lot,’ Michael Hainey, deputy editor of GQ, said in discussing Mr. Browne. ‘You know, suddenly everyone’s showing orange this season because that designer’s fabric person is researching the same fabric as three other people. Thom stands apart. He’s always stood apart.’ He is a game-changer, Mr. Hainey added, a
Right Brain, Left Brain | The Making of Pattern (Opinion) “BoF founder and editor-in-chief Imran Amed kicks off Right Brain, Left Brain, a new column on his observations at the intersection of business,creativity, and the global fashion industry… In 2006, when I first started exploring the fashion industry, there was one book that became my bible. It wasn’t a book about the fashion business. It was a book called Sample,
New York’s Grimy Garment District Hatches Designers’ Dreams (NPR) “A recent survey found that 47 percent of New York’s designers say they have their samples — prototypes of what you eventually see in stores — made in the Garment District. According to a 2012 report published by the Design Trust for Public Space, apparel production is the largest manufacturing division in New York City. It provides 24,000
The Basics is BoF’s recurring series on how to set up a fashion business from scratch, developed in partnership with Ari Bloom, a NYC-based strategic advisor to growth brands. Thus far, we have examined how to develop a successful brand and product offering. Today, we dig into the critical prospect of selling your proposition to the market. LONDON, United Kingdom — In recent years, the sales landscape has changed dramatically. No
Why China’s Fashionista Websites Aim High (And Low) (Forbes) “Online shopping offers a platform for new fashion brands to enter China, without the expense and risk of opening physical stores. Even deep-pocketed fashion houses face a challenge in planting a flag in China’s frothy real estate market. ‘All the good locations have been taken by the big brands,’ says Angelica Cheung, editor of Vogue China , which
Luxury Labels Are Scaling Up for China’s Year of the Snake (WSJ) “Luxury brands are rolling out a menagerie of merchandise to capitalize on the holiday, which marks Asia’s biggest shopping season. And more Western brands are getting in on the Year of the Snake, pushing snake- and red-themed goods, from Vacheron Constantin’s $150,000 watch with an engraved snake etched onto its face to the serpentine,
John Galliano in court to challenge dismissal from Dior and label (Telegraph) “Galliano appeared at a hearing at the conseil de prud’hommes (France’s equivalent to an employment tribunal) in Paris yesterday. His lawyer claimed victory after the court ruled it was qualified to hear the 52-year-old designer’s claims against his dismissal of creative director of Christian Dior in March 2011.”
British Fashion Gets a Web Dynamo (IHT) “This month Natalie Massenet, the founder of Net-a-Porter and Internet guru to the fashion world, will throw her might behind London Fashion Week. As the newly appointed chairman of the British Fashion Council, she will use her power to promote designers not in their traditional role as funky and cool, but as major players in a global arena.” Carlyle, KKR among Maje, Sandro
Turning Point | How J.W. Anderson Became a Brand Builder (Emerging Designers) “‘Mr. Anderson’s clothes reveal an impressive freehand quality, especially in the cutting, and, at the same time, a great sense of judgment. He knows what looks very uncool,’ wrote New York Times fashion critic Cathy Horyn, singling out Anderson’s Spring 2013 women’s collection as a London Fashion Week standout. But how did it all
L’Wren Scott: ‘No clothes fitted – that’s why I started to make them’ (Telegraph) “Since 2006, she has built up a highly regarded fashion business. Her red-carpet dresses – often flattering sheaths that undulate reassuringly along with their wearer – are cherished by Nicole Kidman, Sarah Jessica Parker, Christina Hendricks and Penélope Cruz.” LVMH to Adjust Vuitton