After experimenting with a series of offline “showrooms,” trendy online eyewear company Warby Parker has launched it’s first physical flagship, complete with sensors that replicate online analytics, in New York’s Soho. BoF investigates.
The Basics is BoF’s recurring series on how to set up a fashion business from scratch, developed in partnership with Ari Bloom, a NYC-based strategic advisor to growth brands. Today, we examine one of the most important parts of running a fashion business: production.
NEW YORK, United States — IMG Fashion, the fashion division of global brand and event management giant IMG, which represents designers and produces fashion shows and fashion weeks around the world, has announced a partnership with Joor, a B2B online marketplace that connects brands with retailers and brings the simplicity of B2C e-commerce to what can often be an archaic, paper-intensive wholesale buying process.
BoF laments the loss of Fashionologie, a popular fashion blog started by Tommye Fitzpatrick from her dorm room at North Carolina’s Duke University, that was recently folded into PopSugar.com
This season, the most successful fashion films broke away from the old template, embracing the unexpected plots, quirky music and bursts of humour that resonate with online audiences. Sit back, turn up your speakers and enjoy BoF’s Top 10 Fashion Films of the Season.
The CFDA and Vogue announced today that Fashion’s Night Out is going on a “hiatus” in the United States. It was fun while it lasted, but like any overheated romance, it had to come to an end.
Fashion 2.0 | Topshop and Google Plan Data-Savvy Digital Runway (Fashion 2.0) “In recent cycles, fashion shows, once closed industry events, have become something of a spectator sport for the hundreds of thousands of people who follow the play-by-play online. Now, British high street brand Topshop has teamed up with technology giant Google to stage a realtime consumer extravaganza around the live stream of its Topshop Unique show.”
Being Thom Browne: His Moment Is Now (NY Times) “‘Other designers get cross-pollinated a lot,’ Michael Hainey, deputy editor of GQ, said in discussing Mr. Browne. ‘You know, suddenly everyone’s showing orange this season because that designer’s fabric person is researching the same fabric as three other people. Thom stands apart. He’s always stood apart.’ He is a game-changer, Mr. Hainey added, a
Right Brain, Left Brain | The Making of Pattern (Opinion) “BoF founder and editor-in-chief Imran Amed kicks off Right Brain, Left Brain, a new column on his observations at the intersection of business,creativity, and the global fashion industry… In 2006, when I first started exploring the fashion industry, there was one book that became my bible. It wasn’t a book about the fashion business. It was a book called Sample,
New York’s Grimy Garment District Hatches Designers’ Dreams (NPR) “A recent survey found that 47 percent of New York’s designers say they have their samples — prototypes of what you eventually see in stores — made in the Garment District. According to a 2012 report published by the Design Trust for Public Space, apparel production is the largest manufacturing division in New York City. It provides 24,000
The Basics is BoF’s recurring series on how to set up a fashion business from scratch, developed in partnership with Ari Bloom, a NYC-based strategic advisor to growth brands. Thus far, we have examined how to develop a successful brand and product offering. Today, we dig into the critical prospect of selling your proposition to the market. LONDON, United Kingdom — In recent years, the sales landscape has changed dramatically. No
Why China’s Fashionista Websites Aim High (And Low) (Forbes) “Online shopping offers a platform for new fashion brands to enter China, without the expense and risk of opening physical stores. Even deep-pocketed fashion houses face a challenge in planting a flag in China’s frothy real estate market. ‘All the good locations have been taken by the big brands,’ says Angelica Cheung, editor of Vogue China , which
Luxury Labels Are Scaling Up for China’s Year of the Snake (WSJ) “Luxury brands are rolling out a menagerie of merchandise to capitalize on the holiday, which marks Asia’s biggest shopping season. And more Western brands are getting in on the Year of the Snake, pushing snake- and red-themed goods, from Vacheron Constantin’s $150,000 watch with an engraved snake etched onto its face to the serpentine,