After experimenting with a series of offline “showrooms,” trendy online eyewear company Warby Parker has launched it’s first physical flagship, complete with sensors that replicate online analytics, in New York’s Soho. BoF investigates.
The Basics is BoF’s recurring series on how to set up a fashion business from scratch, developed in partnership with Ari Bloom, a NYC-based strategic advisor to growth brands. Today, we examine one of the most important parts of running a fashion business: production.
NEW YORK, United States — IMG Fashion, the fashion division of global brand and event management giant IMG, which represents designers and produces fashion shows and fashion weeks around the world, has announced a partnership with Joor, a B2B online marketplace that connects brands with retailers and brings the simplicity of B2C e-commerce to what can often be an archaic, paper-intensive wholesale buying process.
BoF laments the loss of Fashionologie, a popular fashion blog started by Tommye Fitzpatrick from her dorm room at North Carolina’s Duke University, that was recently folded into PopSugar.com
This season, the most successful fashion films broke away from the old template, embracing the unexpected plots, quirky music and bursts of humour that resonate with online audiences. Sit back, turn up your speakers and enjoy BoF’s Top 10 Fashion Films of the Season.
The CFDA and Vogue announced today that Fashion’s Night Out is going on a “hiatus” in the United States. It was fun while it lasted, but like any overheated romance, it had to come to an end.
Fashion 2.0 | Topshop and Google Plan Data-Savvy Digital Runway (Fashion 2.0) “In recent cycles, fashion shows, once closed industry events, have become something of a spectator sport for the hundreds of thousands of people who follow the play-by-play online. Now, British high street brand Topshop has teamed up with technology giant Google to stage a realtime consumer extravaganza around the live stream of its Topshop Unique show.”
Being Thom Browne: His Moment Is Now (NY Times) “‘Other designers get cross-pollinated a lot,’ Michael Hainey, deputy editor of GQ, said in discussing Mr. Browne. ‘You know, suddenly everyone’s showing orange this season because that designer’s fabric person is researching the same fabric as three other people. Thom stands apart. He’s always stood apart.’ He is a game-changer, Mr. Hainey added, a
Right Brain, Left Brain | The Making of Pattern (Opinion) “BoF founder and editor-in-chief Imran Amed kicks off Right Brain, Left Brain, a new column on his observations at the intersection of business,creativity, and the global fashion industry… In 2006, when I first started exploring the fashion industry, there was one book that became my bible. It wasn’t a book about the fashion business. It was a book called Sample,