The Basics is BoF’s recurring series on how to set up a fashion business from scratch, developed in partnership with Ari Bloom, a NY-based entrepreneur and strategic advisor. Today, we examine a critical element that can ultimately separate a successful fashion business from the rest: marketing.
PARIS, France — The staging of this season’s Louis Vuitton menswear show was nothing short of ecclesiastical: a steeple of fresh cut pine bordered the runway’s exit, a singular adornment in a room almost entirely constructed of glass.
PARIS, France — French couturier Jean-Louis Scherrer died this morning at the age of 78. The designer worked with Yves Saint Laurent at Christian Dior and launched his own label in 1962. Jackie Kennedy was amongst his clients.
HONG KONG, China — Once a retailer catering to colonial elites in British-governed Hong Kong, Lane Crawford has grown into a market-leading department store group with additional stores in Beijing, Shanghai, Chengdu and online, known for setting global luxury industry standards with its bold product assortment, store concepts, visual merchandising and omni-channel “connected commerce” strategy. Often acting as a conduit
After experimenting with a series of offline “showrooms,” trendy online eyewear company Warby Parker has launched it’s first physical flagship, complete with sensors that replicate online analytics, in New York’s Soho. BoF investigates.
The Basics is BoF’s recurring series on how to set up a fashion business from scratch, developed in partnership with Ari Bloom, a NYC-based strategic advisor to growth brands. Today, we examine one of the most important parts of running a fashion business: production.
NEW YORK, United States — IMG Fashion, the fashion division of global brand and event management giant IMG, which represents designers and produces fashion shows and fashion weeks around the world, has announced a partnership with Joor, a B2B online marketplace that connects brands with retailers and brings the simplicity of B2C e-commerce to what can often be an archaic, paper-intensive wholesale buying process.
BoF laments the loss of Fashionologie, a popular fashion blog started by Tommye Fitzpatrick from her dorm room at North Carolina’s Duke University, that was recently folded into PopSugar.com