Inside Warby Parker’s First Offline Flagship

Warby Parker Flagship, Soho, New York | Source: Warby Parker

After experimenting with a series of offline “showrooms,” trendy online eyewear company Warby Parker has launched it’s first physical flagship, complete with sensors that replicate online analytics, in New York’s Soho. BoF investigates.

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IMG Partners Up with B2B Online Marketplace Joor

Calvin Klein Autumn/Winter 2013 | Source: Nowfashion.com

NEW YORK, United States — IMG Fashion, the fashion division of global brand and event management giant IMG, which represents designers and produces fashion shows and fashion weeks around the world, has announced a partnership with Joor, a B2B online marketplace that connects brands with retailers and brings the simplicity of B2C e-commerce to what can often be an archaic, paper-intensive wholesale buying process.

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Week in Review | Digital Runway, Loyalty and Satisfaction, NYFW Photo Diary

Week in Review February 11 - 15

Fashion 2.0 | Topshop and Google Plan Data-Savvy Digital Runway (Fashion 2.0) “In recent cycles, fashion shows, once closed industry events, have become something of a spectator sport for the hundreds of thousands of people who follow the play-by-play online. Now, British high street brand Topshop has teamed up with technology giant Google to stage a realtime consumer extravaganza around the live stream of its Topshop Unique show.”

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Thom Browne’s moment, Virtual NYFW, Gap’s comeback, Fashion circus, Twitter trolls

Thom Browne by Dylan Don | Source: The Talks

Being Thom Browne: His Moment Is Now (NY Times) “‘Other designers get cross-pollinated a lot,’ Michael Hainey, deputy editor of GQ, said in discussing Mr. Browne. ‘You know, suddenly everyone’s showing orange this season because that designer’s fabric person is researching the same fabric as three other people. Thom stands apart. He’s always stood apart.’ He is a game-changer, Mr. Hainey added, a

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Week in Review | The Making of Pattern, Photo diary NYFW, The Basics, Dealing in All Shapes and Sizes

Week in Review February 4 - 8

Right Brain, Left Brain | The Making of Pattern (Opinion) “BoF founder and editor-in-chief Imran Amed kicks off Right Brain, Left Brain, a new column on his observations at the intersection of business,creativity, and the global fashion industry… In 2006, when I first started exploring the fashion industry, there was one book that became my bible. It wasn’t a book about the fashion business. It was a book called Sample,

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Manhattan’s fashion hub, Hugo Boss confident, Digitising retail, Men’s in NY, Set maestros

Garment District, New York by Benjamin Chasteen | Source: The Epoch Times

New York’s Grimy Garment District Hatches Designers’ Dreams (NPR) “A recent survey found that 47 percent of New York’s designers say they have their samples — prototypes of what you eventually see in stores — made in the Garment District. According to a 2012 report published by the Design Trust for Public Space, apparel production is the largest manufacturing division in New York City. It provides 24,000

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The Basics | Part 6 – Sales

Bread & Butter Tradeshow | Source: europaregina.eu

The Basics is BoF’s recurring series on how to set up a fashion business from scratch, developed in partnership with Ari Bloom, a NYC-based strategic advisor to growth brands. Thus far, we have examined how to develop a successful brand and product offering. Today, we dig into the critical prospect of selling your proposition to the market. LONDON, United Kingdom — In recent years, the sales landscape has changed dramatically. No

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