Maria Luisa Poumaillou has gone from owning one of the most influential fashion boutiques in Paris to transforming venerable department store Printemps into a serious fashion destination, along the way enabling the careers of some of the greatest names in fashion. Now, on her way to conquer the Chinese market with a slew of new stores and her own fashion brand, the legendary buyer sat down with BoF to share her story.
While the rest of the fashion world is hard at work preparing for the busiest time of the year, many fashion businesses in Paris are closed. BoF pauses to look at the real reasons behind the month-long, collective break and to consider how and why it works.
The hip Shoreditch boutique Hostem is set to move into womenswear with a 6,000 square foot addition. BoF spoke with 25 year-old founder James Brown to learn more about his expansion plans.
Andy Rogers was convinced he was going to become a painter. Instead, a mix of gumption and luck led him to work for a series of luxury and fashion houses, whose identities he helped to define with his unerring creative vision. Here, the branding guru tells BoF how a camp Welsh farmer, Stella McCartney and the rise of the Internet paved the way to his current position as brand director of British sportswear legend Fred Perry.
As the Trampery, a shared workspace enterprise, opens its third location in the northeast London neighbourhood of London Fields, BoF spoke with founder Charles Armstrong and operations manager Ben Pickering to learn how the new hub aims to galvanise one of Europe’s most fertile fashion frontiers: Hackney.
As designers turn to petals to convey their seasonal message, florists like Mark Colle, Rambert Rigaud, Raquel Corvino and Thierry Boutemy are becoming an increasingly important element of fashion’s creative ecosystem.
As Berlin-based eyewear label Mykita opens its first New York store, BoF examines how the technically sophisticated and fashion-savvy independent brand built a small but respectable business in a market dominated by licensing behemoths.
The multidisciplinary wizard behind the fashion shows of brands like Christian Dior, Hussein Chalayan and Rodarte speaks to BoF about his personal and professional journey — and the passion, planning and adrenaline that go into staging a world-class runway show.