Nike Teams Up with ‘Architectural Entertainment’ Magazine PIN-UP For Niche Brazil-Themed Project

Nike x Fausto Fantinuoli for PIN-UP | Source: PIN-UP

Sportswear giant Nike, known for the cultural fluency of its niche marketing and communcations efforts, is running a visually arresting four-page spread in the latest issue of under-the-radar architecture and design magazine PIN-UP.

…Continue Reading

The Creative Class | Faye Toogood, Set and Interiors Designer

Faye Toogood | Photo: Morgan O'Donovan

Faye Toogood has created runway sets, installations and retail environments for the likes of Vivienne Westwood, Alexander McQueen, Kenzo and Opening Ceremony, in addition to designing a signature line of furniture and objets d’art. BoF met Toogood to find out how studying fine art and working for Condé Nast led her to build her own thriving multi-disciplinary design business.

…Continue Reading

Turning Point | How Want Les Essentiels de la Vie Found Its Footing

Dexter and Byron Peart | Source: Want Les Essentiels de la Vie

Today, accessories brand Want Les Essentiels de la Vie is stocked at some of the world’s best stores. But a few years back, the business was on the verge of collapse. Co-founders Byron and Dexter Peart tell BoF how J.Crew’s Mickey Drexler helped them regain faith in their brand — and take it to the next level.

…Continue Reading