Uniqlo Lifewear Presentation | Source: UniqloEarlier this week, BoF spoke to senior executives at the launch of Uniqlo’s new Lifewear concept to understand the guiding principles and goals of an apparel company more rooted in technology than fashion.
Grimes, a featured tastemaker on The Cools | Source: The CoolsArmed with a new strategy and a roster of cool independent brands, curated social marketplace The Cools is opening to the public.
Dubai | Source: ShutterstockE-commerce is set to grow dramatically in the Gulf States over the next few years. Which fashion retailers are poised to seize the opportunity and how they are adapting their models to suit the specifics of the market?
Francois-Henri Pinault announcing the renaming of PPR | Photo: Nicolas MoriceWhy did PPR, a globally renowned luxury group with years of heritage, rebrand itself as Kering and hire French fashion blogger Garance Doré to tell its story? BoF investigates.
Demand for a simple hoodie-style sweatshirt demonstrates the power of crowdfunding to engage audiences and drive business efficiencies.
