Disruptive Start-ups Connect Emerging Designers Directly with Consumers

| Fashion 2.0

Emerging Designer CC Kuo, The Black Stripe | Source: Lookk.com

NEW YORK, United States — Blogging and other forms of social media are surfacing emerging designers faster than ever before, bringing greater transparency to a previously underexposed part of the market and empowering consumers to discover new names. But the emerging fashion businesses which stand to benefit most have long faced significant distribution barriers and unfavourable economic terms that make bringing their product to

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L2 Study Reveals Shortfalls in Digital Competence

| Fashion 2.0

Digital IQ Index 2011, Greatest Year-Over-Year Gain or Loss | Source: L2

NEW YORK, United States — On Monday, Professor Scott Galloway’s NYU-based thinktank LuxuryLab, or L2, released advance copies of their third annual “Digital IQ” report, assessing the digital competence of 49 global fashion and leather goods firms, to a small number of media outlets, including BoF. According to the study, which will be published later today, fashion brands are embracing digital innovation with enthusiasm and have

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The Spotlight | InAisce

| The Spotlight

InAisce S/S 2012 | Source: InAisce

NEW YORK, United States — This month, the BoF Spotlight turns to InAisce, the New York-based anti-trend menswear label launched by Colorado native Jona (first name only) whose poetic and meticulously crafted work — simultaneously forward-looking and artisanal — first caught our eye at New York boutique If. “InAisce doesn’t fit into a category,” Jona told BoF, speaking at his design studio on the fourth floor of a former factory

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The Long View | How Realtime Data is Reshaping the Fashion Business

Intelligence | New York | The Long View

Julia Fowler and Geoff Watts | Source: Editd

LONDON, United Kingdom — Clearance sales point to a perennial problem in the fashion industry: the misalignment of supply and demand. Using traditional market research, brands and retailers are unable to predict with high accuracy what products consumers will actually purchase during any given season. As a result, merchandise that doesn’t sell is marked down, while demand for popular items goes unmet, leading to significant loss of

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