"Every time someone asks, ‘How do I become a fashion journalist?’ I say, ‘Forget fashion.’ You’ve got to be a social anthropologist first. Fashion is like a fantastic hydra-headed monster that is influenced by everything around us – pop culture, state of the economy, global warming, you name it,” Bandana Tewari, fashion features director at Vogue India, told Industrie magazine.
In her role, Tewari aims to educate and engage readers in India about international luxury brands, weaving in profiles of Gucci and Louis Vuitton with context about Indian consumers. At the same time, she offers insight into Indian culture and practices for western labels attempting to establish a presence in the market, such as avoiding ostentatious displays in certain months and tailoring products for local consumers.
Growing up in the foothills of the Himalayas, Tewari studied English literature from Irish and Nepalese nuns, then went on to earn a bachelor's degree in literature and a master's degree in communications and filmmaking in New Delhi. After graduation, she began contributing regularly to international fashion publications as well as local editions, such as Elle.
In 2006, she was named fashion journalist of the year at the Fashion Awards in Mumbai, where she is now based.
Fashion Features Director, Vogue India Mumbai, India