Bergdorf Goodman

A subsidiary of Neiman Marcus, the department store operates two locations on Fifth Avenue, stocked with "the pinnacle of luxury."

Bergdorf Goodman

A subsidiary of Neiman Marcus, the department store operates two locations on Fifth Avenue, stocked with "the pinnacle of luxury."

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Menswear Q&A

Company Snapshot

Joshua Schulman on Bergdorf Goodman's Menswear Business, Recast and Re-Energised

Joshua Schulman on Bergdorf Goodman's Menswear Business, Recast and Re-Energised

NEW YORK, United States — Founded in 1899 by Herman Bergdorf and later owned and run by Edwin Goodman and his son Andrew, the iconic department store Bergdorf Goodman has long been a fixture of New York’s retail landscape. Sold to the Dallas, Texas-based Neiman Marcus Group in 1972, the retailer opened a dedicated menswear store in 1990, located across Fifth Avenue just opposite the original store and geared towards “a Wall Street guy and wore a suit and tie every day to work.” Now, after over two decades in operation, the menswear store has been extensively remodeled and recast using a newly introduced sub-brand — Goodman’s — which the store’s management hopes will enter the vernacular of high-spending men much as ‘Bergdorf’s’ has done for their female counterparts. BoF sat down with Joshua Schulman, president of Bergdorf Goodman, to learn more.

BoF: What do you think is most unique about Bergdorf Goodman’s menswear business?

JS: What I think is interesting about Bergdorf Goodman is that we have the only standalone men’s luxury specialty store in America that is curated from multiple brands, with its own dedicated merchandising team which is responsible for just one store. It is about shopping markets around the world and really curating a mix, which we believe is unlike any other and is focused on the pinnacle of luxury. Bergdorf Goodman has always had an important role in identifying the rising stars in menswear. Bergdorf was the first department store to start carrying brands like Thom Browne and Tom Ford, which have become two of the most important influences in menswear.

BoF: How has Bergdorf’s male customer evolved over time?

JS: When we opened a dedicated men’s store in 1990, the merchandise was geared towards a customer based that was primarily a captain of the industry, who was a Wall Street guy and wore a suit and tie every day to work, and there was only type of affluent customer. Today, we find that there is a much greater diversity of affluent customers and in the type of products that they’re interested in. But what they have in common is that they’re interested in products with great quality and great style, products that we work hard to provide for them.

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