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Bonobos

Bonobos is a vertically-integrated e-commerce startup founded on the premise of better fitting men’s trousers, based in New York.

Company Snapshot

Company Snapshot

Bonobos is an e-commerce-driven apparel company headquartered in New York City that designs and sells men’s clothing. Bonobos offers a full line of pants, suits, denim, shirts, shorts, swim and outerwear. The company was founded by Stanford Business School housemates Andy Dunn and Brian Spaly, and launched exclusively online in 2007. In 2012, Bonobos' business model extended offline with the launch of their e-commerce stores called “Guideshops” and through a partnership with Nordstrom.

In 2010, the company received its first institutionally-driven financing round, raising $18.5 million. As Bonobos expanded its assortment to include suits, dress shirts, outerwear and tailored pieces, more customers requested the opportunity to “try before they buy”. In fall 2011, the company tested an e-commerce store at their New York City headquarters, called The Guideshop. The purpose of the Guideshop was to provide a physical space for men to try on Bonobos prior to e-commerce transactions being placed. Within a year, the concept became an integral part of the firm's service and business model.

Bonobos announced a $30 million round in 2013, with Glynn Capital and Mousse Partners joining existing investors Accel Partners, Lightspeed Venture Partners, Forerunner Ventures and Nordstrom. At this time, Forerunner’s Managing Partner Kirsten Green joined the Bonobos board and total funding to date reached nearly $73 million.

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