Carla Sozzani Rosi Di Stefano

Carla Sozzani

Founder, 10 Corso Como

The former fashion editor and art enthusiast launched noted boutique 10 Corso Como in Milan, which has now expanded to Seoul and Shanghai.

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Italy Retailers

Biography

Carla Sozzani is the founder of 10 Corso Como. Sozzani opened Galleria Carla Sozzani in a vacant garage at 10 Corso Como in 1990, originally as only an exhibition space. The Milan store now has an attached bookstore, fashion and design store, roof garden, hotel and café. Sozzani has gone on to open additional stores in Tokyo, in collaboration with Commes des Garçons and Seoul, and has just debuted another location in Shanghai.

Sozzani told Interview, “I wanted to make a living magazine. I was, for 19 years, a fashion editor, so editing for me was instinctual, and maybe the only thing I knew then. I unconsciously got into retail without knowing what it meant, driven by the desire to communicate — to share my editing choices with readers who would become visitors and customers. I was sharing and getting feedback that I could not get then from magazines, as the Internet and blogs did not exist at the time. Photography had been a big part of my work, and I had also become passionate about collecting, so in 1990, the building at 10 Corso Como was the address where the loft was that became Galleria Carla Sozzani. That was the first stone — and then the bookstore, the café, and the store.”

Career

  • 10 Corso Como
    10 Corso Como

    Founder 1990 - Present, Milan, Italy

  • Elle Magazine
    Elle Magazine

    Editor-in-Chief, Elle Italy 1987 - 1990

  • Vogue Magazine
    Vogue Magazine

    Editor at large for Italy, US Vogue 1986 - 1987

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