The Basics | Part 8 – Marketing

Source: Shutterstock

The Basics is BoF’s recurring series on how to set up a fashion business from scratch, developed in partnership with Ari Bloom, a NY-based entrepreneur and strategic advisor. Today, we examine a critical element that can ultimately separate a successful fashion business from the rest: marketing.

…Continue Reading

The Basics | Part 6 – Sales

Bread & Butter Tradeshow | Source: europaregina.eu

The Basics is BoF’s recurring series on how to set up a fashion business from scratch, developed in partnership with Ari Bloom, a NYC-based strategic advisor to growth brands. Thus far, we have examined how to develop a successful brand and product offering. Today, we dig into the critical prospect of selling your proposition to the market. LONDON, United Kingdom — In recent years, the sales landscape has changed dramatically. No

…Continue Reading

The Basics | Part 5 – Design and Development

Source: thevipconcierge.com

Today, BoF resumes its longstanding ‘Basics’ series on how to set up a fashion business from scratch, collaborating with Ari Bloom, a NYC based strategic advisor to growth brands.  In this instalment, we examine how an informed design and development process can further your chances of commercial success. LONDON, United Kingdom — It’s no secret that the fashion industry is driven by design. Creating beautiful, unique products is

…Continue Reading

The Basics | Part 4 – How do I Decide Where to Allocate My Capital?

Source: Shutterstock

The fourth article in our BoF Basics series for emerging designers has been a long time coming. We have been receiving emails every other day asking when the next article would be published. So, here it is, and  thank you for your patience. — So you’ve done it. You’ve cobbled together some financing from family and friends or squeezed a loan out of your bank manager. If you’re a little farther along, perhaps

…Continue Reading

The Basics | Part 3 – How do I Find the Right Investors and Partners?

Source: Shutterstock

Taking on financing is one of the most important decisions an emerging fashion company will make.  This step is absolutely essential because the early stages of growth often requires significant amounts of working capital that cannot be generated by the business alone. So, unless you are independently wealthy and sitting on a pile of cash, financing decisions will be part of your critical path, early on. What is the difference

…Continue Reading

The Business of Fashion Basics: Global

Source: Shutterstock

It seems the Business of Fashion for emerging designers is a relevant topic around the world. Recently, fashion bloggers in Germany and Brazil have been commenting on The Business of Fashion Basics series in German and Portuguese. Leo Moura, who is based in Brazil, is even translating the entire articles into Portuguese. Thanks very much to Leo and Modabot for getting the word out. Stay tuned for article three on finding the right

…Continue Reading

The Basics | Part 2 – What is a Business Plan For and How do I Go About Writing It?

Source: Shutterstock

The term “business plan” is casually bandied about like a hot potato in the studios of emerging fashion designers. Everyone knows you need one, but still, so few emerging design businesses take the time upfront to properly plan for their success. I use these words intentionally. Success is very rarely accidental. Sure, we all benefit from some good luck from time to time, but real success can only come through hard work

…Continue Reading

The Basics | Part 1 – Setting up your own fashion business: What do I need to know first?

Backstage at Christopher Kane's S/S 2013 show | Photo: Morgan O’Donovan

The Business of Fashion is getting a lot of play of late. At the recent CFDA/Fashion Fund awards in November, Marc Jacobs spoke at length about the ups and downs (and downs) of starting a new fashion business. Many young designers rush into setting up a business, attracted by the perceived glamour and fun that is associated with the fashion industry. There are wonderful fairy tale stories of young talented designers graduating from

…Continue Reading

The Business of Fashion: Basics

Source: Shutterstock

Over the coming months, in addition to our regular musings on the Business of Fashion (as well as a few creative diversions  and digressions on new collections, hot fashion news, and industry analysis), The Business of Fashion will introduce a regular series of articles on setting up a new fashion business, and what it takes to be successful both creatively and financially in this competitive space.  We’ll call it “The

…Continue Reading