BoF Exclusive
9 February, 2012 | by Guest Contributor

BoF Exclusive | Italo Zucchelli’s Sublime Futurism — Part II

Calvin Klein Mens by Italo Zucchelli | Photo: Karim Sadli for 032c

In Part I, we examined Italo Zucchelli’s philosophy of menswear. Today, we explore the designer’s creative process and approach to innovation.

NEW YORK, United States — A honeyed accent doesn’t give away Italo Zucchelli’s heritage as much as his ability to cut a jacket. A Wagnerian sense of color and experimental materials reveal professional stints with both Romeo Gigli and Jil Sander respectively. He may seem of a piece with European contemporaries like Prada or Raf Simons, but critic and friend Tim Blanks argues that Zucchelli is refining an entirely personal viewpoint, what he calls “subtle futurism,” an evolution sewn discreetly into every collection. Stitch by stitch it could add up to an altogether altered reality.

Everyone agrees Zucchelli has stepped into a big pair of shoes – a pair of Calvin’s as it were. He’s won respect for not kicking them off, but Zucchelli notes the paradox faced by a generation of talented designers who, like him, are breathing new life into old brands: “If all of us were strictly referential we would be criticized. It’s very important to respect the language and understand the staples, but also evolve because time moves on.”

With nearly two decades of witnessing audience reactions to every twist, fold and turn on the runway, Nian Fish warns that the pressure to innovate is ruthless: “If you are safe, they will kill you.” In her opinion, Zucchelli is moving not only the clothes, but also the whole brand forward. Forward? Fashion may innovate, but certainly not in the same way as technology, or does it?

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7 February, 2012 | by Guest Contributor

BoF Exclusive | Italo Zucchelli’s Sublime Futurism — Part I

Calvin Klein Menswear by Italo Zucchelli | Photo: Karim Sadli for 032c

In an exclusive two part interview, courtesy of our friends at 032c, Pierre Alexandre de Looz explores the work of Italo Zucchelli, Calvin Klein men’s collection creative director, known for grafting the infallible promise of technology — the 21st century’s cultural hope — to the fibre of masculine elegance. Today, in Part I, we examine Zucchelli’s menswear philosophy.

NEW YORK, United States — Snug. Well cut. Brilliant. A smack-your-lips example of product design, it defines a point of no return in menswear that equates less with the demise of the top hat than the birth of the iPod. In the story you are about to read, nearly everyone had something to say about Calvin Klein underwear, even the bootlegged kind: MoMA PS1 Curator Klaus Biesenbach, for instance, purchased emergency briefs after losing his luggage on a trip to China and “they are still going strong,” he said, 10 years later. Minimal, clear and universally known, they are like the dark slab of Kubrick’s Space Odyssey, a portal to somewhere beyond our tatty reality. Welcome to the tailored universe of Calvin Klein Men.

Beyond the spread of new men’s fashion rags, growing menswear revenues, and greater assimilation of male customers into the larger fashion system, the Calvin Klein identity sets an ideal stage for modern menswear. If fashion historian Anne Hollander is correct, that “Male dress was always essentially more advanced than female dress throughout fashion history, and tended to lead the way, to set the standard, to make aesthetic propositions to which female fashion responded,” then menswear is the future and the Calvin Klein man is like modernity to the second degree, our escort on the red carpet to a distant horizon.

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16 January, 2012 | by Vikram Alexei Kansara

BoF Exclusive | Farfetch Raises $18m to Fuel Growth in Europe, US and Brazil

Bernhard Willhelm ‘Karasaba’ Mini-Skirt | Source: Farfetch.com

LONDON, United Kingdom — Today, BoF can exclusively reveal that curated fashion marketplace Farfetch.com has raised a new $18 million round of funding from Index Ventures, eVenture Capital Partners and existing investors Advent Venture Partners, bringing the total amount of capital the company has raised to date to almost $25 million. The valuation of the company in this latest round was not disclosed.

Founded in 2008, the London-based Farfetch is an online marketplace for fashion that connects consumers with carefully selected product from a large global network of more than 100 independent boutiques.

“The online channel is growing tremendously, but it’s often difficult for small or even medium size businesses to create the teams and the platform to successfully reach a global online audience,” Farfetch founder José Neves told BoF. “I realised that the selection of these cutting-edge boutiques was really relevant to global fashionistas. You had boutiques such as RA in Antwerp stocking Meadham Kirchhoff, John Rocha or Rodarte which may have been sought by someone in Singapore or Sydney, but they were really constrained by geography.”

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3 October, 2011 | by Imran Amed, Editor

The Business of Blogging | The Sartorialist

Scott Schuman | Photo: Garance Doré

Scott Schuman’s rise to international blogging fame is well known, but until now he has never discussed his business model in detail. In our latest instalment of The Business of Blogging, BoF gets the exclusive on how The Sartorialist makes bank

PARIS, France — With high-profile campaigns for Burberry and DKNY Jeans, a best-selling book, and a place on TIME magazine’s 2007 list of Top 100 Design Influencers, Scott Schuman is the streetstyle blogger that paved the way for hundreds of others who have followed in his trailblazing footsteps. For the fashion flock, being shot for The Sartorialist website is still the ultimate badge of honour.

But Mr. Schuman’s influence is felt far beyond the blogosphere. His beautifully framed photos, which feature fashion insiders and football fans alike, now appear on mood boards in design studios around the world. His photographic style has inspired countless advertising campaigns and editorials.

This week, as he celebrates his blog’s sixth anniversary, traffic numbers are spiking. The Sartorialist had around 13 million page views last month, a 44 percent increase over the same month last year, something Schuman attributes to a recent site redesign for which he manually re-tagged more than five years of posts himself, enabling visitors to more easily search his growing archive.

This could turn out to be a particularly savvy investment of time and money. If current traffic levels are sustained and significant portion of the advertising inventory on The Sartorialist is sold, it could theoretically make Scott Schuman fashion’s first million dollar a year blogger.

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12 September, 2011 | by Imran Amed, Editor

BoF Exclusive | In Conversation with Band of Outsiders’ Scott Sternberg

NEW YORK, United States — Over the weekend, Band of Outsiders’ Scott Sternberg put on a lovely low-key show for his two women’s collections —Boy and Girl — underneath The Highline on New York’s West side. But earlier this summer he pulled out all the stops for a spectacular West Side Story-themed show for his Spring/Summer 2012 menswear collection as a special guest designer at the 80th edition of Pitti Uomo in Florence, Italy.

Sternberg’s star has been rising in international fashion circles, despite his having no formal fashion training; despite his decision to base his business in Los Angeles, far from the fashion mainstream; and despite price points that position his collection closer to high-end European brands than the surfeit of lookalike American contemporary brands which also call Los Angeles home.

I caught up with Scott at the gorgeous Villa Cora hotel the day after his Pitti show to understand the thinking behind these strategic decisions and learn more about his plans for the future of Band of Outsiders.

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