BoF Exclusive | Italo Zucchelli’s Sublime Futurism — Part II
In Part I, we examined Italo Zucchelli’s philosophy of menswear. Today, we explore the designer’s creative process and approach to innovation.
NEW YORK, United States — A honeyed accent doesn’t give away Italo Zucchelli’s heritage as much as his ability to cut a jacket. A Wagnerian sense of color and experimental materials reveal professional stints with both Romeo Gigli and Jil Sander respectively. He may seem of a piece with European contemporaries like Prada or Raf Simons, but critic and friend Tim Blanks argues that Zucchelli is refining an entirely personal viewpoint, what he calls “subtle futurism,” an evolution sewn discreetly into every collection. Stitch by stitch it could add up to an altogether altered reality.
Everyone agrees Zucchelli has stepped into a big pair of shoes – a pair of Calvin’s as it were. He’s won respect for not kicking them off, but Zucchelli notes the paradox faced by a generation of talented designers who, like him, are breathing new life into old brands: “If all of us were strictly referential we would be criticized. It’s very important to respect the language and understand the staples, but also evolve because time moves on.”
With nearly two decades of witnessing audience reactions to every twist, fold and turn on the runway, Nian Fish warns that the pressure to innovate is ruthless: “If you are safe, they will kill you.” In her opinion, Zucchelli is moving not only the clothes, but also the whole brand forward. Forward? Fashion may innovate, but certainly not in the same way as technology, or does it?









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