NEW YORK, United States — As the recession wears on, luxury companies are beginning to realise they will have to do more than cut costs in order to survive this downturn. Indeed, for many brands, a fundamental repositioning and reevaluation of their long-standing strategies may be in order. In this kind of environment, many luxury executives turn to the New York-based Luxury Marketing Council, where their membership enables them to
NEW YORK, United States — At first glance, The News showroom in New York’s SoHo district looked to me like most other fashion showrooms. Rails of clothes hanging in a loft-style space with fashionable young people running to and fro, sending and receiving packages from a stream of couriers coming in and out. But on closer glance, it quickly became clear this was unlike any other showroom I had seen. For one, two young stylish
LONDON, United Kingdom — This Great Recession has proven difficult for many fashion companies positioned ‘in the middle.’ Between the ultra-luxe brands like Hermès and Louis Vuitton (whose performance has continued to impress, despite the downturn) and the mass-market miracles like American Apparel and Uniqlo (who are also outperforming the market), are aspirational luxury brands like Coach, who recently reported that
NEW YORK, United States —Mention the name Wen Zhou to the average fashion fanatic on the street, or even ‘important’ fashion editors, and they may shrug their sh0ulders, not recognising the name. But, mention her name to fashion industry insiders, especially retailers and independent fashion brands, and invariably the words “dynamo”, “amazing” and “genius” will be volleyed right back
LONDON, United Kingdom — Sara Ferrero is one of those once rare but increasingly common fashion executives who spent the early part of their careers outside the fashion industry. After six years at McKinsey & Company, the management consultancy, she entered the fashion business at Furla, the Italian accessories brand. Under her leadership, Furla’s retail sales tripled to over 360 million euros in less than five years.