The Basics is BoF’s recurring series on how to set up a fashion business from scratch, developed in partnership with Ari Bloom, a NYC-based strategic advisor to growth brands. Today, we examine one of the most important parts of running a fashion business: production.
The Basics is BoF’s recurring series on how to set up a fashion business from scratch, developed in partnership with Ari Bloom, a NYC-based strategic advisor to growth brands. Thus far, we have examined how to develop a successful brand and product offering. Today, we dig into the critical prospect of selling your proposition to the market. LONDON, United Kingdom — In recent years, the sales landscape has changed dramatically. No
Today, BoF resumes its longstanding ‘Basics’ series on how to set up a fashion business from scratch, collaborating with Ari Bloom, a NYC based strategic advisor to growth brands. In this instalment, we examine how an informed design and development process can further your chances of commercial success. LONDON, United Kingdom — It’s no secret that the fashion industry is driven by design. Creating beautiful, unique products is
The fourth article in our BoF Basics series for emerging designers has been a long time coming. We have been receiving emails every other day asking when the next article would be published. So, here it is, and thank you for your patience. – So you’ve done it. You’ve cobbled together some financing from family and friends or squeezed a loan out of your bank manager. If you’re a little farther along, perhaps
Taking on financing is one of the most important decisions an emerging fashion company will make. This step is absolutely essential because the early stages of growth often requires significant amounts of working capital that cannot be generated by the business alone. So, unless you are independently wealthy and sitting on a pile of cash, financing decisions will be part of your critical path, early on. What is the difference