Finding Your M.O. is an on-going series on The Business of Fashion penned by Áslaug Magnúsdóttir, co-founder and CEO of Moda Operandi, on her experience at the helm of a fashion-technology start-up. Last time, in Part 11, we examined how to motivate and retain talent. Today, we explore when to shift strategies. NEW YORK, United States — Moda Operandi (M’O) is less than two years old. But we recently announced a major shift in

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Finding Your M.O. is an on-going series on The Business of Fashion penned by Áslaug Magnúsdóttir, co-founder and CEO of Moda Operandi, on her experience at the helm of a fashion-technology start-up. Last time, in Part 10, we examined the process of team building. Today, we explore how to motivate and retain talent. NEW YORK, United States — Any MBA programme will tell you that managing people is perhaps the biggest challenge that a

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Finding Your M.O. is an on-going series on The Business of Fashion penned by Áslaug Magnúsdóttir, co-founder and CEO of Moda Operandi, on her experience at the helm of a fashion-technology start-up. Last time, in Part 9, we looked at customer acquisition. Today, we examine how to build a great team. NEW YORK, United States — To build a successful business you need to have the right team in place. But what constitutes the right

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Finding Your M.O. is an on-going series on The Business of Fashion penned by Áslaug Magnúsdóttir, co-founder and CEOof Moda Operandi, on her experience at the helm of a fashion-technology start-up. Last time, in Part 8, we examined the importance of managing investors. Today, we tackle customer acquisition. NEW YORK, United States — When our website went live, we all stood around a desk watching Lauren Santo Domingo, my co-founder

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Finding Your M.O. is an on-going series on The Business of Fashion penned by Áslaug Magnúsdóttir, co-founder and CEO of Moda Operandi, on her experience at the helm of a fashion-technology start-up. Last time, in Part 7, we examined the complexities of serving global markets. Today, we tackle the topic of managing investors. NEW YORK, United States — Late one night, about a year after launching Moda Operandi (M’O), I received an

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