The Basics | Part 6 – Sales

Education | The Basics

Bread & Butter Tradeshow | Source: europaregina.eu

The Basics is BoF’s recurring series on how to set up a fashion business from scratch, developed in partnership with Ari Bloom, a NYC-based strategic advisor to growth brands. Thus far, we have examined how to develop a successful brand and product offering. Today, we dig into the critical prospect of selling your proposition to the market. LONDON, United Kingdom — In recent years, the sales landscape has changed dramatically. No

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Finding Your M.O. | Part 14: Going Corporate

Education

[caption id="attachment_40346" align="alignnone" width="500" caption="Source: zoonar.de"][/caption] Finding Your M.O. is an on-going series on The Business of Fashion penned by Áslaug Magnúsdóttir, co-founder and CEO of Moda Operandi, on her experience at the helm of a fashion-technology start-up. Last time, in Part 13, we took a close look at how a founder and CEO should allocate time. Today, we examine the challenges of going corporate. NEW YORK, United States — As in life, the time comes when every company needs to grow up. It’s an amazing but challenging process. Young start-ups are like babies: unrestricted by rules, processes or systems and constantly learning, adapting and growing. But as your company grows and takes on more and more employees, it suddenly starts to become an adult. And the…

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Finding Your M.O. | Part 13: Planning Your Time

Finding Your M.O.

Source: newmanandwhite.com

Finding Your M.O. is an on-going series on The Business of Fashion penned by Áslaug Magnúsdóttir, co-founder and CEO of Moda Operandi, on her experience at the helm of a fashion-technology start-up. Last time, in Part 12, we examined when to shift strategies. Today, we look at how a founder and CEO should allocate their time. NEW YORK, United States — In 2000, I graduated from business school and joined McKinsey & Company as a

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The Basics | Part 5 – Design and Development

The Basics

Source: thevipconcierge.com

Today, BoF resumes its longstanding ‘Basics’ series on how to set up a fashion business from scratch, collaborating with Ari Bloom, a NYC based strategic advisor to growth brands.  In this instalment, we examine how an informed design and development process can further your chances of commercial success. LONDON, United Kingdom — It’s no secret that the fashion industry is driven by design. Creating beautiful, unique products is

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Finding Your M.O. | Part 12: Re-inventing Yourself

Finding Your M.O.

Source: deviantbits.com

Finding Your M.O. is an on-going series on The Business of Fashion penned by Áslaug Magnúsdóttir, co-founder and CEO of Moda Operandi, on her experience at the helm of a fashion-technology start-up. Last time, in Part 11, we examined how to motivate and retain talent. Today, we explore when to shift strategies. NEW YORK, United States — Moda Operandi (M’O) is less than two years old. But we recently announced a major shift in

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