The Basics | Part 8 – Marketing

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The Basics is BoF’s recurring series on how to set up a fashion business from scratch, developed in partnership with Ari Bloom, a NY-based entrepreneur and strategic advisor. Today, we examine a critical element that can ultimately separate a successful fashion business from the rest: marketing.

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Finding Your M.O. | Part 15: Customer Loyalty and Satisfaction

A Moda Operandi Private Viewing Event | Source:

Finding Your M.O. is an on-going series on The Business of Fashion penned by Áslaug Magnúsdóttir, co-founder and CEO of Moda Operandi, on her experience at the helm of a fashion-technology start-up. Last time, in Part 14, we examined the challenges of going corporate. Today, we delve into customer loyalty. RIYADH, Saudi Arabia — I’m writing this instalment of Finding Your M.O. from our largest market outside the US: the Middle

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