The Basics | Part 6 – Sales

Bread & Butter Tradeshow | Source: europaregina.eu

The Basics is BoF’s recurring series on how to set up a fashion business from scratch, developed in partnership with Ari Bloom, a NYC-based strategic advisor to growth brands. Thus far, we have examined how to develop a successful brand and product offering. Today, we dig into the critical prospect of selling your proposition to the market. LONDON, United Kingdom — In recent years, the sales landscape has changed dramatically. No

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Finding Your M.O. | Part 14: Going Corporate

[caption id="attachment_40346" align="alignnone" width="500" caption="Source: zoonar.de"][/caption] Finding Your M.O. is an on-going series on The Business of Fashion penned by Áslaug Magnúsdóttir, co-founder and CEO of Moda Operandi, on her experience at the helm of a fashion-technology start-up. Last time, in Part 13, we took a close look at how a founder and CEO should allocate time. Today, we examine the challenges of going corporate. NEW YORK, United States — As in life, the time comes when every company needs to grow up. It’s an amazing but challenging process. Young start-ups are like babies: unrestricted by rules, processes or systems and constantly learning, adapting and growing. But as your company grows and takes on more and more employees, it suddenly starts to become an adult. And the…

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Finding Your M.O. | Part 13: Planning Your Time

Source: newmanandwhite.com

Finding Your M.O. is an on-going series on The Business of Fashion penned by Áslaug Magnúsdóttir, co-founder and CEO of Moda Operandi, on her experience at the helm of a fashion-technology start-up. Last time, in Part 12, we examined when to shift strategies. Today, we look at how a founder and CEO should allocate their time. NEW YORK, United States — In 2000, I graduated from business school and joined McKinsey & Company as a

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The Basics | Part 5 – Design and Development

Source: thevipconcierge.com

Today, BoF resumes its longstanding ‘Basics’ series on how to set up a fashion business from scratch, collaborating with Ari Bloom, a NYC based strategic advisor to growth brands.  In this instalment, we examine how an informed design and development process can further your chances of commercial success. LONDON, United Kingdom — It’s no secret that the fashion industry is driven by design. Creating beautiful, unique products is

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Finding Your M.O. | Part 12: Re-inventing Yourself

Source: deviantbits.com

Finding Your M.O. is an on-going series on The Business of Fashion penned by Áslaug Magnúsdóttir, co-founder and CEO of Moda Operandi, on her experience at the helm of a fashion-technology start-up. Last time, in Part 11, we examined how to motivate and retain talent. Today, we explore when to shift strategies. NEW YORK, United States — Moda Operandi (M’O) is less than two years old. But we recently announced a major shift in

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Finding Your M.O. | Part 11: Motivating and Retaining Talent

Source: teamimpetus.com

Finding Your M.O. is an on-going series on The Business of Fashion penned by Áslaug Magnúsdóttir, co-founder and CEO of Moda Operandi, on her experience at the helm of a fashion-technology start-up. Last time, in Part 10, we examined the process of team building. Today, we explore how to motivate and retain talent. NEW YORK, United States — Any MBA programme will tell you that managing people is perhaps the biggest challenge that a

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Finding Your M.O. | Part 10: Building the Team

Finding Your M.O. is an on-going series on The Business of Fashion penned by Áslaug Magnúsdóttir, co-founder and CEO of Moda Operandi, on her experience at the helm of a fashion-technology start-up. Last time, in Part 9, we looked at customer acquisition. Today, we examine how to build a great team. NEW YORK, United States — To build a successful business you need to have the right team in place. But what constitutes the right

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Finding Your M.O. | Part 9: Acquiring Customers

Moda Operandi Membership Request Screen | Source: Moda Operandi

Finding Your M.O. is an on-going series on The Business of Fashion penned by Áslaug Magnúsdóttir, co-founder and CEOof Moda Operandi, on her experience at the helm of a fashion-technology start-up. Last time, in Part 8, we examined the importance of managing investors. Today, we tackle customer acquisition. NEW YORK, United States — When our website went live, we all stood around a desk watching Lauren Santo Domingo, my co-founder

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Finding Your M.O. | Part 8: Managing Your Investors

Finding Your M.O. is an on-going series on The Business of Fashion penned by Áslaug Magnúsdóttir, co-founder and CEO of Moda Operandi, on her experience at the helm of a fashion-technology start-up. Last time, in Part 7, we examined the complexities of serving global markets. Today, we tackle the topic of managing investors. NEW YORK, United States — Late one night, about a year after launching Moda Operandi (M’O), I received an

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Finding Your M.O. | Part 7: Going Global

World Map | Source-grindimwind.ch

Finding Your M.O. is an on-going series on The Business of Fashion penned by Áslaug Magnúsdóttir, co-founder and CEO of Moda Operandi, on her experience at the helm of a fashion-technology start-up. Last time, in Part 6, we asked the question: how wise is conventional wisdom? Today, we look at the complexities of serving international markets. NEW YORK, United States — Today’s fashion industry is truly international, with

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Finding Your M.O. | Part 6: How Wise is Conventional Wisdom?

Finding Your M.O. is an on-going series on The Business of Fashion penned by Áslaug Magnúsdóttir, co-founder and CEO of Moda Operandi, on her experience at the helm of a fashion-technology start-up. Last time, in Part 5, we examined how to choose the right investors. Today, we tackle the topic of whether to follow conventional wisdom. NEW YORK, United States — In business, we often hear about conventional wisdom. There can be great

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Finding Your M.O. | Part 5: How to Choose the Right Investors

Start-up Financing Cycle | Source: Wikipedia

Finding Your M.O. is an on-going series on The Business of Fashion penned by Áslaug Magnúsdóttir, co-founder and CEO of Moda Operandi, on her experience at the helm of a fashion-technology start-up. NEW YORK, United States — Last month, in Part 3 of this series, I wrote about the importance of putting together a good business plan to focus your company and drive the fundraising process. But just as critical as building a good plan

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