#BoFLive | Tory Burch Says “No Need to Apologise for Being Ambitious”

Yesterday evening at London’s Central Saint Martins, Imran Amed sat down with American fashion designer and entrepreneur Tory Burch to discuss her personal and professional journey, from launching her company out of a New York apartment to building one of the hottest “accessible luxury” brands in the world.

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The Basics | Part 8 – Marketing

Source: Shutterstock

The Basics is BoF’s recurring series on how to set up a fashion business from scratch, developed in partnership with Ari Bloom, a NY-based entrepreneur and strategic advisor. Today, we examine a critical element that can ultimately separate a successful fashion business from the rest: marketing.

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Finding Your M.O. | Part 15: Customer Loyalty and Satisfaction

A Moda Operandi Private Viewing Event | Source: pomegranateandpatchouli.com

Finding Your M.O. is an on-going series on The Business of Fashion penned by Áslaug Magnúsdóttir, co-founder and CEO of Moda Operandi, on her experience at the helm of a fashion-technology start-up. Last time, in Part 14, we examined the challenges of going corporate. Today, we delve into customer loyalty. RIYADH, Saudi Arabia — I’m writing this instalment of Finding Your M.O. from our largest market outside the US: the Middle

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The Basics | Part 6 – Sales

Bread & Butter Tradeshow | Source: europaregina.eu

The Basics is BoF’s recurring series on how to set up a fashion business from scratch, developed in partnership with Ari Bloom, a NYC-based strategic advisor to growth brands. Thus far, we have examined how to develop a successful brand and product offering. Today, we dig into the critical prospect of selling your proposition to the market. LONDON, United Kingdom — In recent years, the sales landscape has changed dramatically. No

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Finding Your M.O. | Part 14: Going Corporate

[caption id="attachment_40346" align="alignnone" width="500" caption="Source: zoonar.de"][/caption] Finding Your M.O. is an on-going series on The Business of Fashion penned by Áslaug Magnúsdóttir, co-founder and CEO of Moda Operandi, on her experience at the helm of a fashion-technology start-up. Last time, in Part 13, we took a close look at how a founder and CEO should allocate time. Today, we examine the challenges of going corporate. NEW YORK, United States — As in life, the time comes when every company needs to grow up. It’s an amazing but challenging process. Young start-ups are like babies: unrestricted by rules, processes or systems and constantly learning, adapting and growing. But as your company grows and takes on more and more employees, it suddenly starts to become an adult. And the…

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