Finding Your M.O. | Part 10: Building the Team

Finding Your M.O. is an on-going series on The Business of Fashion penned by Áslaug Magnúsdóttir, co-founder and CEO of Moda Operandi, on her experience at the helm of a fashion-technology start-up. Last time, in Part 9, we looked at customer acquisition. Today, we examine how to build a great team. NEW YORK, United States — To build a successful business you need to have the right team in place. But what constitutes the right

…Continue Reading

Finding Your M.O. | Part 9: Acquiring Customers

Moda Operandi Membership Request Screen | Source: Moda Operandi

Finding Your M.O. is an on-going series on The Business of Fashion penned by Áslaug Magnúsdóttir, co-founder and CEOof Moda Operandi, on her experience at the helm of a fashion-technology start-up. Last time, in Part 8, we examined the importance of managing investors. Today, we tackle customer acquisition. NEW YORK, United States — When our website went live, we all stood around a desk watching Lauren Santo Domingo, my co-founder

…Continue Reading

Finding Your M.O. | Part 8: Managing Your Investors

Finding Your M.O. is an on-going series on The Business of Fashion penned by Áslaug Magnúsdóttir, co-founder and CEO of Moda Operandi, on her experience at the helm of a fashion-technology start-up. Last time, in Part 7, we examined the complexities of serving global markets. Today, we tackle the topic of managing investors. NEW YORK, United States — Late one night, about a year after launching Moda Operandi (M’O), I received an

…Continue Reading

Finding Your M.O. | Part 7: Going Global

World Map | Source-grindimwind.ch

Finding Your M.O. is an on-going series on The Business of Fashion penned by Áslaug Magnúsdóttir, co-founder and CEO of Moda Operandi, on her experience at the helm of a fashion-technology start-up. Last time, in Part 6, we asked the question: how wise is conventional wisdom? Today, we look at the complexities of serving international markets. NEW YORK, United States — Today’s fashion industry is truly international, with

…Continue Reading

Finding Your M.O. | Part 6: How Wise is Conventional Wisdom?

Finding Your M.O. is an on-going series on The Business of Fashion penned by Áslaug Magnúsdóttir, co-founder and CEO of Moda Operandi, on her experience at the helm of a fashion-technology start-up. Last time, in Part 5, we examined how to choose the right investors. Today, we tackle the topic of whether to follow conventional wisdom. NEW YORK, United States — In business, we often hear about conventional wisdom. There can be great

…Continue Reading

Finding Your M.O. | Part 5: How to Choose the Right Investors

Start-up Financing Cycle | Source: Wikipedia

Finding Your M.O. is an on-going series on The Business of Fashion penned by Áslaug Magnúsdóttir, co-founder and CEO of Moda Operandi, on her experience at the helm of a fashion-technology start-up. NEW YORK, United States — Last month, in Part 3 of this series, I wrote about the importance of putting together a good business plan to focus your company and drive the fundraising process. But just as critical as building a good plan

…Continue Reading

Finding Your M.O. | Part 4: Making the Most of Mentorship

Marvin Traub | Photo: Mel Finkelstein

Finding Your M.O. is an on-going series by Áslaug Magnúsdóttir, co-founder and CEO of Moda Operandi, on her experience at the helm of a fashion-technology start-up. In Part 3, we broke down the critical elements of a business plan. Today, we tackle the topic of good mentorship. NEW YORK, United States — Earlier this month, my mentor, former boss and business partner, Marvin Traub, passed away at the age of 87. Marvin was a defining

…Continue Reading

Finding Your M.O. | Part 3: The Business Plan is Your Roadmap

[caption id="attachment_34674" align="alignnone" width="500" caption="Source: themovementprogram.com"][/caption] Finding Your M.O. is an on-going series penned by Áslaug Magnúsdóttir, co-founder and CEO of Moda Operandi, on her experience at the helm of a fashion-technology start-up. In Part 2, we examined the need for speed. Today, we break-down the elements of a business plan. NEW YORK, United States — Early stage entrepreneurs often ask: is a business plan really that important or can you get away without one? The quick answer is: yes, it’s really that important, and, no, you cannot get away without one. If you’re looking to third parties to raise capital, they’re understandably going to want to see a plan for what you want to do and how their money is going to be spent, with some very…

…Continue Reading

Finding Your M.O. | Part 2: The Need For Speed

Finding Your M.O. is an on-going series penned by Áslaug Magnúsdóttir, co-founder and CEO of Moda Operandi, on her experience at the helm of a fashion-technology start-up. In Part 1, we looked at the path from big idea to launch. Today, we tackle the topic of growth. NEW YORK, United States — When founding a company, one of the most important decisions you will make is how and when your company grows. Growing a young company is not

…Continue Reading

Finding Your M.O. | Part 1: From Big Idea to Launch

On the heels of last week’s announcement that Moda Operandi has raised $36 million in new funding, we are pleased to launch a new BoF series, Finding Your M’O, penned by the company’s co-founder and CEO Áslaug Magnúsdóttir on her experience at the helm of a fashion technology start-up. NEW YORK, United States — In February 2011, I launched an online store — Moda Operandi — with my business partner, Lauren Santo Domingo. Moda

…Continue Reading

The Basics | Part 4 – How do I Decide Where to Allocate My Capital?

Source: Shutterstock

The fourth article in our BoF Basics series for emerging designers has been a long time coming. We have been receiving emails every other day asking when the next article would be published. So, here it is, and  thank you for your patience. – So you’ve done it. You’ve cobbled together some financing from family and friends or squeezed a loan out of your bank manager. If you’re a little farther along, perhaps

…Continue Reading

The Basics | Part 3 – How do I Find the Right Investors and Partners?

Source: Shutterstock

Taking on financing is one of the most important decisions an emerging fashion company will make.  This step is absolutely essential because the early stages of growth often requires significant amounts of working capital that cannot be generated by the business alone. So, unless you are independently wealthy and sitting on a pile of cash, financing decisions will be part of your critical path, early on. What is the difference

…Continue Reading