Can Technology Solve the Fit Problem in Fashion E-Commerce?

Metail's virtual fitting room and mannequin | Source: Metail

According to studies, between twenty to forty percent of all clothing purchased online is returned, often due to issues with fit, costing fashion e-tailers millions. A host of tech start-ups are aiming to solve the problem. But is a technical solution the most effective approach?

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Amazon to Invest Extra $2 Billion in India as E-Commerce Race Heats Up

Amazon shipping warehouse | Source: Reuters

Amazon.com Inc. on Wednesday said it will invest a further $2 billion in India just a day after the country’s largest e-tailer Flipkart attracted $1 billion of fresh funds, raising the stakes in a nascent but fast-growing e-commerce sector.

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