Bits & Bytes is a weekly roundup of the most important news in the fast evolving fashion-tech space.
E-commerce enables local fashion boutiques to tap global markets. Or so the theory goes. What does it take to put it into practice?
Fashion retailers are using data to deliver individualised customer experiences, from personal homepages to targeted in-store promotions.
The head of Future Group, one of India’s largest and most established retailers, admits he can’t keep up with web sites like Snapdeal and Flipkart when it comes to spending money to entice shoppers to buy online.