LONDON, United Kingdom – By now, social media marketing has become de rigueur for luxury and fashion brands looking to engage end consumers. And indeed, more and more luxury brands are following in the footsteps of first movers and building community-oriented experiences that allow fans to upload their own content which (once carefully curated) can be shared across these sites and the wider social web, earning attention in a way
Prabal Gurung shooting his “Designer Preview” video | Photo: Courtesy KCDNEW YORK, United States — In recent seasons, live-streaming runway shows have become de rigueur, as fashion brands beam their shows in realtime to fans and followers across the globe. Indeed, earlier this week, Michael Kors became the latest fashion brand to launch an “all-access” digital experience built around its show, underscoring how fashion shows, once closed industry events for editors and buyers, have rapidly become the
NEW YORK, United States — At a news conference Monday morning, livestreamed on YouTube and emceed by the actress Anne Hathaway, Valentino Garavani and long-time business partner Giancarlo Giammetti unveiled the Valentino Garavani Virtual Museum, a downloadable desktop application that showcases almost five decades of the designer’s work, drawing on a database of over 180 videos and 5000 images, including Valentino’s original
Amble with Louis Vuitton video preview | Source: Louis Vuitton PARIS, France — “As I think about Google’s strategic initiatives in 2011, I realize they’re all about mobile,” wrote the internet giant’s chief executive Eric Schmidt in a recent post on the Harvard Business Review blog. “We are at the point where, between the geolocation capability of the phone and the power of the phone’s browser platform, it is possible to deliver
Ralph Lauren 4D at New Bond Street | Photo: Imran AmedNEW YORK, United States — Last night, two of Ralph Lauren’s flagship stores — the recently opened 888 Madison Avenue and the venerable 1 New Bond Street — became towering, real world canvases for an extraordinary “digital extravaganza,” designed to conjure up and communicate the world of Ralph Lauren at epic scale, demonstrate the brand’s dedication to digital innovation, and celebrate the launch of the company’s “digital flagship”
