BoF Exclusive | Digital Scorecard – British Vogue iPad App

BoF Exclusive | Digital Scorecard

Graphic User Interface of British Vogue iPad App

LONDON, United Kingdom — Later this week, when British Vogue launches its first ever iPad application, everyone across the fashion media landscape is bound to be paying attention. After all, Vogue is the most prestigious fashion media brand in the world, lying at the heart of Condé Nast, the world’s most powerful luxury lifestyle media conglomerate, amidst a market landscape in which age-old media brands like Vogue and others are

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Digital Scorecard | Telegraph Fashion

Digital Scorecard

LONDON, United Kingdom — It’s an interesting time to be in the media business. The internet has disrupted the way in which content is created, packaged and distributed, putting the power of publishing (and republishing) in the hands of the many, and blurring the once familiar roles assigned to publishers, editors and readers. But the internet also enables innovators to stitch things together and form new hybrids. In fashion, we’ve

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Digital Scorecard | Because Magazine

Digital Scorecard | London

Because Magazine Screenshot | Source: Because

LONDON, United Kingdom — Fashion editorial has long been a powerful generator of purchasing intent for brands. But ‘intent generators’ like magazines often lose their fair share of sales revenue to ‘intent harvesters’ like retailers further down the purchasing path. Squeezed by shrinking ad sales, major publishers like Condé Nast have become increasingly aware of this missed opportunity — and more and more

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Digital Scorecard | Womanity powered by Thierry Mugler

Fashion 2.0 | Digital Scorecard

Womanity Mosaic screenshot | Source: Clarins Fragrance Group

PARIS, France — Last week, Thierry Mugler and Clarins Fragrance Group launched a major campaign under the banner “Womanity.” They have also registered the “Womanity” trademark in a number of product categories. There’s just one thing missing: there’s no product. At least, not yet. At the center of the initiative is womanity.com, a content site “powered by Thierry Mugler” and deployed in collaboration with Microsoft’s MSN, who is

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Digital Scorecard | Burberry 3D Live Stream

Digital Scorecard | London

LONDON, United Kingdom — It was billed as the world’s first truly global fashion show, taking place on the penultimate day of London Fashion Week, beamed live in 3D to five global cities, and streamed to the rest of the world via 73 websites, including Vogue, Grazia and CNN, which all picked up the video feed in a global simulcast. It was undoubtedly the  most widely distributed fashion show a luxury brand has ever staged,

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