Amongst Promises of a Perfect Fit, What Fits and What Doesn’t?

Clotheshor.se | Source: Clothes Horse

SAN FRANCISCO, United States — Online sales of apparel and accessories are growing faster than any other e-commerce product segment in the US, driven primarily by improvements in online merchandising and return policies, according to a report released by eMarketer last April. But despite these advancements, the difficulty of finding the right size and fit without trying on prospective purchases in a physical store remains a major

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The Next Chapter of Content and Commerce Integration

Screenshot of the Pose iPad App | Source: Pose

NEW YORK, United States — Since the very birth of fashion magazines at the end of the 19th century, editorial content has been a powerful generator of consumer demand for fashion products. But the path between inspiration and transaction — between content and commerce — was fragmented and full of friction. Over the last decade, however, the interconnectedness of the web has rewired reality and given rise to new business models that

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The Long View | Chris Anderson Says the ‘Maker’ Movement is the Next Industrial Revolution

Chris Anderson | Photo: Joi Ito

SAN FRANCISCO, United States — Since the birth of the personal computer and the Web, people have used relatively simple and accessible new technologies to create, connect and collaborate in ways that were previously unimaginable. For one thing, simple blogging tools and social media platforms have fundamentally democratised mass media, ending the monopoly once enjoyed by large publishers and broadcasters. Now, easy-to-use digital

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BoF Interviews Facebook’s Tracy Yaverbaun at Decoded London

LONDON, United Kingdom — Last week, London’s digital fashion community gathered at the Decoded Fashion conference to debate and discuss the ongoing shifts in consumer technology and social media which are reshaping the fashion and luxury industry as we know it. At the heart of the digital revolution engulfing fashion is Facebook. It’s been a big year for the world’s biggest social network. First came the

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3D Printing, Copyright Nightmare or DIY Heaven?

Today, guest contributor Navaz Batliwalla, also known as Disneyrollergirl, explores the rise of 3D printing and its potential impact on fashion, courtesy of BON magazine. LONDON, United Kingdom — Remember Maison Martin Margiela’s L’Incognito sunglasses from 2008? Of course you do. A futuristic strip of dark polycarbonate that wrapped around the wearer’s eyes like an identity-obscuring black bar, they were an instant sell-out and

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Top 10 Fashion Films of the Season

NEW YORK, United States — “Are we failing to fulfil the potential of fashion film?” asked Quynh Mai’s Op-Ed for BoF earlier this year, citing misallocated budgets, uncompelling content, poor distribution strategies and established power structures that favour still photographers. Indeed, it’s fair to say that, while seasonal fashion shorts have become an essential part of the marketing toolbox for megabrands and emerging labels

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In Digital London, Technology and Fashion Collide

Today BoF founder Imran Amed examines the fruitful interaction between London’s rising technology and fashion scenes for Wallpaper* magazine, where a version of this article first appeared. LONDON, United Kingdom — London is a gilt-edged global hub for art and commerce. An undisputed heavyweight champ. But it is now also a genuine tech contender, a rise up the ranks that has been rapid and more than a little unlikely. When David

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Connecting With Consumers Through Wearable Devices

Nike+ Training | Source: highsnobiety.com

NEW YORK, United States — “We see this as a world where every product we create is a smart product,” Stefan Olander, Nike’s vice president of digital sport, told BoF following a SXSW presentation centered on Nike+ FuelBand, a sleek motion-tracking wristband and iPhone app that measures and visualises everyday physical activity, providing users with realtime data on each step taken and each calorie burned. “RFID tags are so tiny now

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Elevator Pitch | Stylitics

Stylitics screenshot | Stylitics.com

It’s time for the third edition of Elevator Pitch, where one exceptional fashion-technology start-up pitches its business idea and receives valuable feedback from a panel of fashion, technology and investment experts, as well as the wider BoF community. NEW YORK, United States — The fashion technology scene continues to explode, and one of the epicentres of activity is New York City. Following in the footsteps of Gilt Groupe, Moda

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Commerce That’s Curated Just for You

Looklab Screenshot | Source: Looklab.com

NEW YORK, United States — Finding fashion products online that fit personal parameters like taste, style, size, body shape, eye colour, hair colour and skin tone; are right for a particular mood or upcoming event; and can be nicely mixed-and-matched with the existing contents of a user’s closet, all while quickening the pulse and providing a feeling of discovery, is a problem that offers tremendous opportunity for would-be

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Digital Scorecard | Jimmy Choo 24:7 Stylemakers

http://www.youtube.com/Gu6eyd5mZGY

http://www.youtube.com/Gu6eyd5mZGY LONDON, United Kingdom – By now, social media marketing has become de rigueur for luxury and fashion brands looking to engage end consumers. And indeed, more and more luxury brands are following in the footsteps of first movers and building community-oriented experiences that allow fans to upload their own content which (once carefully curated) can be shared across these sites and the wider social

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