The Trouble with iPad Magazines

Fashion 2.0

Vanity Fair’s June 2011 iPad Issue | Source: Vanity Fair

NEW YORK, United States — The iPad is one of the fastest growing consumer electronics devices in history. According to figures released by Apple, the number of units shipped in the first three quarters since launch left the company’s highly successful sibling products, the iPod and iPhone, in the dust when compared to the three quarters following their respective launches. And although recently reported component shortages and

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The Most Influential Fashion Site You’ve Never Heard Of

Intelligence

Lookatme.ru screenshot | Source: Look at Me

MOSCOW, Russia — “My girlfriend was bored. I tried to figure out how to entertain her, found an issue of Arena magazine and thought: why don’t we go out, take pictures of stylish people in the street and publish them on the Internet?” said Vasily Esmanov, recalling the moment in 2005 that would lead him, one year later, to found Lookatme.ru, a Russian website that’s probably the most powerful fashion site you’ve never heard of.

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Social Curation Start-ups Target Fashion Industry

Intelligence

Lyst Screenshot | Source: Lyst

NEW YORK, United States — The history of the internet is a story of two counter-balancing forces: the explosive growth of information and the rise of new systems that help us sift and make sense of this information. Back in the early 1990s, human editors at companies like Yahoo! compiled curated lists and directories of useful information. As the rising volume of information overwhelmed these human filters, hand-curation gave way

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Fashion PR in the Digital Age

Fashion 2.0

YSL Tweet Denying Pilati Rumours | Source: Twitter

LONDON, United Kingdom — Though they may have been slow off the mark — and indeed much slower than many of their clients might have liked — it is quickly dawning upon the fashion industry’s most respected public relations firms that their once cushy domain is being rapidly disrupted by digital media. Simply put, no longer is it enough for PR firms to court editors of monthly magazines for editorial coverage over long boozy lunches

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Top 10 Fashion Films of the Season

Fashion 2.0

LONDON, United Kingdom — This season, fashion brands embraced fashion film like never before, integrating digital videos more meaningfully into a wide spectrum of communications strategies, from Nicola Formichetti’s formidable social media machine for the House of Mugler to Tom Ford’s contrarian approach that defied the industry trend towards greater access and immediacy. In past seasons, fashion films have often been geared at

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