NEW YORK, United States — New Balance is taking customisation much further than choosing colours or other aesthetic details: The athletic brand is introducing a track-specific running shoe that uses 3-D printing to create a plate on the sole of the shoe that is supposed to enhance performance with every step.
In a departure from the traditional model, a number of upstart fashion media companies targeting the Internet generation are taking a dramatically different approach to content, platform and monetisation.
Net-a-Porter editor-in-chief Lucy Yeomans talks to BoF about her decision to leave Harper’s Bazaar, blending commerce and content, her vision for Net-a-Porter’s new editorial presence, separation of church and state, the global fashion consumer and building the fashion magazine of the future.
NEW YORK, United States — The digital arm of public relations company KCD has announced that Digital Fashion Shows, the firm’s previously industry-only, streaming fashion show platform, will offer ‘front row’ access to members of the public, starting this season. During the upcoming New York collections, the platform will present the Alexander Plokhov, Peter Som and Pierre Balmain shows. Additional clients are set to launch during
NEW YORK, United States — For nearly 20 years, eBay has been the dominant player in the market for vintage clothing and accessories. Now, a slew of start-ups are poised to disrupt the business of online fashion resale. The last quarter of 2012 saw a veritable avalanche of activity in the space, including the launch of no fewer than five notable online vintage sites: Byronesque, Bib and Tuck and Nifty Thrifty in October; Vaunte and
SAN FRANCISCO, United States — Online sales of apparel and accessories are growing faster than any other e-commerce product segment in the US, driven primarily by improvements in online merchandising and return policies, according to a report released by eMarketer last April. But despite these advancements, the difficulty of finding the right size and fit without trying on prospective purchases in a physical store remains a major
NEW YORK, United States — Since the very birth of fashion magazines at the end of the 19th century, editorial content has been a powerful generator of consumer demand for fashion products. But the path between inspiration and transaction — between content and commerce — was fragmented and full of friction. Over the last decade, however, the interconnectedness of the web has rewired reality and given rise to new business models that
SAN FRANCISCO, United States — Since the birth of the personal computer and the Web, people have used relatively simple and accessible new technologies to create, connect and collaborate in ways that were previously unimaginable. For one thing, simple blogging tools and social media platforms have fundamentally democratised mass media, ending the monopoly once enjoyed by large publishers and broadcasters. Now, easy-to-use digital
LONDON, United Kingdom — Last week, London’s digital fashion community gathered at the Decoded Fashion conference to debate and discuss the ongoing shifts in consumer technology and social media which are reshaping the fashion and luxury industry as we know it. At the heart of the digital revolution engulfing fashion is Facebook. It’s been a big year for the world’s biggest social network. First came the
Today, guest contributor Navaz Batliwalla, also known as Disneyrollergirl, explores the rise of 3D printing and its potential impact on fashion, courtesy of BON magazine. LONDON, United Kingdom — Remember Maison Martin Margiela’s L’Incognito sunglasses from 2008? Of course you do. A futuristic strip of dark polycarbonate that wrapped around the wearer’s eyes like an identity-obscuring black bar, they were an instant sell-out and