NEW YORK, United States — “Are we failing to fulfil the potential of fashion film?” asked Quynh Mai’s Op-Ed for BoF earlier this year, citing misallocated budgets, uncompelling content, poor distribution strategies and established power structures that favour still photographers. Indeed, it’s fair to say that, while seasonal fashion shorts have become an essential part of the marketing toolbox for megabrands and emerging labels
Today BoF founder Imran Amed examines the fruitful interaction between London’s rising technology and fashion scenes for Wallpaper* magazine, where a version of this article first appeared. LONDON, United Kingdom — London is a gilt-edged global hub for art and commerce. An undisputed heavyweight champ. But it is now also a genuine tech contender, a rise up the ranks that has been rapid and more than a little unlikely. When David
NEW YORK, United States — “We see this as a world where every product we create is a smart product,” Stefan Olander, Nike’s vice president of digital sport, told BoF following a SXSW presentation centered on Nike+ FuelBand, a sleek motion-tracking wristband and iPhone app that measures and visualises everyday physical activity, providing users with realtime data on each step taken and each calorie burned. “RFID tags are so tiny now
It’s time for the third edition of Elevator Pitch, where one exceptional fashion-technology start-up pitches its business idea and receives valuable feedback from a panel of fashion, technology and investment experts, as well as the wider BoF community. NEW YORK, United States — The fashion technology scene continues to explode, and one of the epicentres of activity is New York City. Following in the footsteps of Gilt Groupe, Moda
NEW YORK, United States — Finding fashion products online that fit personal parameters like taste, style, size, body shape, eye colour, hair colour and skin tone; are right for a particular mood or upcoming event; and can be nicely mixed-and-matched with the existing contents of a user’s closet, all while quickening the pulse and providing a feeling of discovery, is a problem that offers tremendous opportunity for would-be
http://www.youtube.com/Gu6eyd5mZGY LONDON, United Kingdom – By now, social media marketing has become de rigueur for luxury and fashion brands looking to engage end consumers. And indeed, more and more luxury brands are following in the footsteps of first movers and building community-oriented experiences that allow fans to upload their own content which (once carefully curated) can be shared across these sites and the wider social
By now, the whole fashion industry is on a first-name basis with fifteen-year-old Tavi Gevinson. But has she successfully turned her blogging fame into a bonafide business?
NEW YORK, United States — What makes a successful fashion film? Is it a strong visual concept? Content that can be quickly parsed? A savvy distribution strategy? Humour? Provocation? A famous model or a catchy soundtrack? Creating compelling fashion videos has always been more art than science. But as we set about compiling our ranking of this season’s best films, we saw some interesting commonalities. While Cartier’s 3-minute CGI
We were delighted with the response to the first installment of the Elevator Pitch, a new recurring feature on BoF that showcases one exceptional fashion-technology start-up and provides valuable feedback from a panel of fashion, technology and investment experts, as well as the wider BoF community.
AUSTIN, United States — Sometimes described as ‘spring break for geeks,’ the annual SXSW Interactive conference is a 5-day whirlwind of panels, presentations, parties, product launches, ‘hackathons’ and happy hours. This year’s conference was said to have attracted more than 25,000 attendees, ranging from tech entrepreneurs to agency executives, to this progressive Texan city with a budding start-up culture of its own, for what, at
AUSTIN, United States — “Every year we will continue to see more and more industries succumb to the transformational power of the internet,” wrote entrepreneur and investor Chris Dixon on his personal blog. “Already transformed: music, news, advertising, telecom,” he continued. “Being transformed: finance, commerce, TV and movies, real estate, politics and government. Soon to be transformed: healthcare, education and energy.” As
LONDON, United Kingdom – Earlier this year, BoF announced the launch of Elevator Pitch, a recurring feature that will showcase one exceptional fashion-technology start-up per month and provide valuable feedback from a panel of fashion, technology and investment experts, as well as the BoF community. Today, we are pleased to present our first Elevator Pitch from Gina Mathew, founder of Couture Rani. THE PITCH What is your business