LONDON, United Kingdom — This season, fashion brands embraced fashion film like never before, integrating digital videos more meaningfully into a wide spectrum of communications strategies, from Nicola Formichetti’s formidable social media machine for the House of Mugler to Tom Ford’s contrarian approach that defied the industry trend towards greater access and immediacy. In past seasons, fashion films have often been geared at
Tommy Ton in Parrot Cay | Source: Jak & JilIn our second installment of The Business of Blogging, we speak to the uber-talented Tommy Ton, founder of Jak & Jil and streetstyle photographer for Style.com and GQ.com
Sramana Mitra | Source: Sramana MitraMENLO PARK, United States — Since 2003, when Web 2.0 first hit the mainstream, we’ve seen an explosion of user-generated content (UGC). Since then, fashion innovators have harnessed the growth of UGC to build experiences like Polyvore, where consumers can mix and match their favourite fashion items for others to see and shop. But as more and more consumers become increasingly active on the social web, the volume of content being
The making of the CALGARY by Bill Amberg for BoF | Source: Crane.tv LONDON, United Kingdom – At the beginning of New York Fashion Week, BoF unveiled the Calgary bag and crowdsourcing experiment with Bill Amberg. Thanks to our friends in the blogosphere (that's you Steve Salter at Style Salvage, Tina Craig of The Bag Snob, Phil Oh from Streetpeeper, Nik Thakkar at Karl is My Unkle, mysterious but supercool blog 00o00, Samia Grand-Pierre at High Snobette, Alisa Gould Simon at Mashable, Bryanboy and Jessica Michault) and in the mainstream media (Thank you to the IHT/New York Times, The Calgary Herald, Post Media News, Flare, Fashion Magazine and Global National News all across Canada), the response to our crowdsourcing survey…
Screenshot of Gucci on Weibo | Source: GucciSHANGHAI, China — In the parallel internet universe behind China’s “Great Firewall,” where search engine Baidu is Google, etailer Dangdang is Amazon, and video sharing site Youku is YouTube, the microblogging service Weibo (pronounced Way-Bwah, literally microblog) — launched in August 2009 by online media giant Sina Corp — has emerged as the country’s answer to Twitter. According to brokerage and investment group CLSA Asia-Pacific
