Social Curation Start-ups Target Fashion Industry

Lyst Screenshot | Source: Lyst

NEW YORK, United States — The history of the internet is a story of two counter-balancing forces: the explosive growth of information and the rise of new systems that help us sift and make sense of this information. Back in the early 1990s, human editors at companies like Yahoo! compiled curated lists and directories of useful information. As the rising volume of information overwhelmed these human filters, hand-curation gave way

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Fashion PR in the Digital Age

YSL Tweet Denying Pilati Rumours | Source: Twitter

LONDON, United Kingdom — Though they may have been slow off the mark — and indeed much slower than many of their clients might have liked — it is quickly dawning upon the fashion industry’s most respected public relations firms that their once cushy domain is being rapidly disrupted by digital media. Simply put, no longer is it enough for PR firms to court editors of monthly magazines for editorial coverage over long boozy lunches

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Top 10 Fashion Films of the Season

LONDON, United Kingdom — This season, fashion brands embraced fashion film like never before, integrating digital videos more meaningfully into a wide spectrum of communications strategies, from Nicola Formichetti’s formidable social media machine for the House of Mugler to Tom Ford’s contrarian approach that defied the industry trend towards greater access and immediacy. In past seasons, fashion films have often been geared at

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The Long View | Sramana Mitra on Web 3.0 and the Science of Personalised Shopping

Sramana Mitra | Source: Sramana Mitra

MENLO PARK, United States — Since 2003, when Web 2.0 first hit the mainstream, we’ve seen an explosion of user-generated content (UGC). Since then, fashion innovators have harnessed the growth of UGC to build experiences like Polyvore, where consumers can mix and match their favourite fashion items for others to see and shop. But as more and more consumers become increasingly active on the social web, the volume of content being

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Last Chance to Have Your Say on The Calgary

The making of the CALGARY by Bill Amberg for BoF | Source: Crane.tv LONDON, United Kingdom – At the beginning of New York Fashion Week, BoF unveiled the Calgary bag and crowdsourcing experiment with Bill Amberg. Thanks to our friends in the blogosphere (that's you Steve Salter at Style Salvage, Tina Craig of The Bag Snob, Phil Oh from Streetpeeper, Nik Thakkar at Karl is My Unkle, mysterious but supercool blog 00o00, Samia Grand-Pierre at High Snobette, Alisa Gould Simon at Mashable, Bryanboy and Jessica Michault) and in the mainstream media (Thank you to the IHT/New York Times, The Calgary Herald, Post Media News, Flare, Fashion Magazine and Global National News all across Canada), the response to our crowdsourcing survey…

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Brands Experiment with Weibo, China’s Answer to Twitter

Gucci brand page on Sina Weibo | Source: Weibo

SHANGHAI, China — In the parallel internet universe behind China’s “Great Firewall,” where search engine Baidu is Google, etailer Dangdang is Amazon, and video sharing site Youku is YouTube, the microblogging service Weibo (pronounced Way-Bwah, literally microblog) — launched in August 2009 by online media giant Sina Corp — has emerged as the country’s answer to Twitter. According to brokerage and investment group CLSA Asia-Pacific

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Digital Scorecard | Amble with Louis Vuitton

Amble with Louis Vuitton video preview | Source: Louis Vuitton PARIS, France — “As I think about Google’s strategic initiatives in 2011, I realize they’re all about mobile,” wrote the internet giant’s chief executive Eric Schmidt in a recent post on the Harvard Business Review blog. “We are at the point where, between the geolocation capability of the phone and the power of the phone’s browser platform, it is possible to deliver

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BoF Exclusive | First Look at the brand new Thakoon.com and behind-the-scenes webisode

Webisode sneak peek of Thakoon Pre-Fall 2011 NEW YORK, United States — The landscape of fashion communication and commerce continues to change radically, and not just for big brand innovators like Burberry and Louis Vuitton. For a whole generation of formerly “emerging” designers — including Proenza Schouler, Alexander Wang and Thakoon Panichgul — digital innovation is now a central part of their strategies for taking their

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The Fashionable Rise of Tumblr

Tumblr Page Views | Source: comScore Inc.

NEW YORK, United States — According to comScore, microblogging platform Tumblr hit an “inflection point” sometime last June. Page views on Tumblr.com — which lets users create mixed-media blog posts with the kind of extreme simplicity and immediacy not found in traditional blogging platforms — began to surge. By October 2010, page views in the U.S. were up a staggering 1,540 percent from the year before. According to the New

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Digital Scorecard | Ralph Lauren 4D Projection Mapping

Ralph Lauren 4D at New Bond Street | Photo: Imran Amed

NEW YORK, United States — Last night, two of Ralph Lauren’s flagship stores — the recently opened 888 Madison Avenue and the venerable 1 New Bond Street — became towering, real world canvases for an extraordinary “digital extravaganza,” designed to conjure up and communicate the world of Ralph Lauren at epic scale, demonstrate the brand’s dedication to digital innovation, and celebrate the launch of the company’s “digital flagship”

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BoF Exclusive | Digital Scorecard – British Vogue iPad App

Graphic User Interface of British Vogue iPad App

LONDON, United Kingdom — Later this week, when British Vogue launches its first ever iPad application, everyone across the fashion media landscape is bound to be paying attention. After all, Vogue is the most prestigious fashion media brand in the world, lying at the heart of Condé Nast, the world’s most powerful luxury lifestyle media conglomerate, amidst a market landscape in which age-old media brands like Vogue and others are

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The FashionStake Diaries | Part IV: Lessons from the First Month

FashionStake Screenshot

The FashionStake Diaries is a four-part series that gives BoF readers a behind the scenes look at the crucial first months of a crowdfunding fashion startup, seen through the eyes of its founders. Today, in the final diary entry, they reflect on the crucial first weeks following launch: what worked, what did not, lessons learned and plans for the future. NEW YORK, United States —On the day of “go live” for any startup, planning is

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