http://www.youtube.com/Gu6eyd5mZGY LONDON, United Kingdom – By now, social media marketing has become de rigueur for luxury and fashion brands looking to engage end consumers. And indeed, more and more luxury brands are following in the footsteps of first movers and building community-oriented experiences that allow fans to upload their own content which (once carefully curated) can be shared across these sites and the wider social
By now, the whole fashion industry is on a first-name basis with fifteen-year-old Tavi Gevinson. But has she successfully turned her blogging fame into a bonafide business?
NEW YORK, United States — What makes a successful fashion film? Is it a strong visual concept? Content that can be quickly parsed? A savvy distribution strategy? Humour? Provocation? A famous model or a catchy soundtrack? Creating compelling fashion videos has always been more art than science. But as we set about compiling our ranking of this season’s best films, we saw some interesting commonalities. While Cartier’s 3-minute CGI
We were delighted with the response to the first installment of the Elevator Pitch, a new recurring feature on BoF that showcases one exceptional fashion-technology start-up and provides valuable feedback from a panel of fashion, technology and investment experts, as well as the wider BoF community.
AUSTIN, United States — Sometimes described as ‘spring break for geeks,’ the annual SXSW Interactive conference is a 5-day whirlwind of panels, presentations, parties, product launches, ‘hackathons’ and happy hours. This year’s conference was said to have attracted more than 25,000 attendees, ranging from tech entrepreneurs to agency executives, to this progressive Texan city with a budding start-up culture of its own, for what, at
AUSTIN, United States — “Every year we will continue to see more and more industries succumb to the transformational power of the internet,” wrote entrepreneur and investor Chris Dixon on his personal blog. “Already transformed: music, news, advertising, telecom,” he continued. “Being transformed: finance, commerce, TV and movies, real estate, politics and government. Soon to be transformed: healthcare, education and energy.” As
LONDON, United Kingdom – Earlier this year, BoF announced the launch of Elevator Pitch, a recurring feature that will showcase one exceptional fashion-technology start-up per month and provide valuable feedback from a panel of fashion, technology and investment experts, as well as the BoF community. Today, we are pleased to present our first Elevator Pitch from Gina Mathew, founder of Couture Rani. THE PITCH What is your business
LONDON, United Kingdom — As guests arrived at BoF’s 5th birthday party in New York earlier this month, many of them came in with breathless reports of a massive video installation happening uptown called “The Ever Changing Face of Beauty,” conceived by fashion photographer Sølve Sundsbø, and styled by Marie Chaix, for W magazine in partnership with P&G Prestige and created at Spring Studios. Inspired by the
NEW YORK, United States — In recent seasons, live-streaming runway shows have become de rigueur, as fashion brands beam their shows in realtime to fans and followers across the globe. Indeed, earlier this week, Michael Kors became the latest fashion brand to launch an “all-access” digital experience built around its show, underscoring how fashion shows, once closed industry events for editors and buyers, have rapidly become the
In our final post in a week of articles on e-commerce innovation, we are pleased to launch Elevator Pitch, a recurring feature on BoF that will showcase one exceptional fashion-technology start-up per month and provide valuable feedback from a panel of fashion, technology and investment experts, as well as the BoF community. LONDON, United Kingdom – Ever since the early days of BoF, we have taken a keen interest in the exciting
In Part I, we examined the innovations and infrastructural advances that have improved the historically poor economics of e-commerce and set the stage for a renaissance in online retail. Today, we explore some of new and exciting business models taking shape, the companies exploiting them and the challenges they face. SAN FRANCISCO, United States — For years, e-commerce suffered from capital inefficiencies and complexities that
Yesterday, BoF was first to bring you the news of the recent $18 million investment in Farfetch.com. Today, we continue a week focused on e-commerce by examining the historical challenges faced by online retailers and how recent innovations and infrastructural advances have fundamentally improved the economics of e-commerce, setting the stage for a renaissance in online retail. SAN FRANCISCO, United States — Following the burst of
Today, BoF takes an in-depth look at the past, present and future of Gilt Groupe’s business model and speaks with Gilt Groupe CEO Kevin Ryan on his plans to continue the company’s ascendance. NEW YORK, United States — Back in November of 2007, BoF was amongst the very first media outlets to write about Gilt Groupe, the New York-based start-up that went on to dramatically reshape the online retail market for fashion, building a