Top 10 Fashion Films of the Season

Lanvin Spoof Video | Source: NEW YORK, United States — At BoF, we’ve been ranking the top fashion films of the season since 2009, when the genre was still just coming into existence. But even back then, set against the staggering rise of online video consumption and the growing importance of engaging young digital consumers, the medium’s tremendous potential was clear. Fast-forward to the Autumn of 2011 and YouTube-friendly short

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L2 Study Reveals Shortfalls in Digital Competence

Digital IQ Index 2011, Greatest Year-Over-Year Gain or Loss | Source: L2

NEW YORK, United States — On Monday, Professor Scott Galloway’s NYU-based thinktank LuxuryLab, or L2, released advance copies of their third annual “Digital IQ” report, assessing the digital competence of 49 global fashion and leather goods firms, to a small number of media outlets, including BoF. According to the study, which will be published later today, fashion brands are embracing digital innovation with enthusiasm and have

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Finding the Luxury in Mass Customisation

Prada SS11 Lace-Up Project | Source: Prada

LONDON, United Kingdom — Once upon a time, luxury goods makers delivered individualised products to customers based on the buyer’s personal preferences, tastes and budget. It was a process that often involved a series of face-to-face interactions between individual clients and the skilled artisans who would craft the goods. But as mass production began to replace craft production as the dominant form of economic activity, the voice

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The Trouble with iPad Magazines

Vanity Fair’s June 2011 iPad Issue | Source: Vanity Fair

NEW YORK, United States — The iPad is one of the fastest growing consumer electronics devices in history. According to figures released by Apple, the number of units shipped in the first three quarters since launch left the company’s highly successful sibling products, the iPod and iPhone, in the dust when compared to the three quarters following their respective launches. And although recently reported component shortages and

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The Most Influential Fashion Site You’ve Never Heard Of

Lookatme.ru screenshot | Source: Look at Me

MOSCOW, Russia — “My girlfriend was bored. I tried to figure out how to entertain her, found an issue of Arena magazine and thought: why don’t we go out, take pictures of stylish people in the street and publish them on the Internet?” said Vasily Esmanov, recalling the moment in 2005 that would lead him, one year later, to found Lookatme.ru, a Russian website that’s probably the most powerful fashion site you’ve never heard of.

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Social Curation Start-ups Target Fashion Industry

Lyst Screenshot | Source: Lyst

NEW YORK, United States — The history of the internet is a story of two counter-balancing forces: the explosive growth of information and the rise of new systems that help us sift and make sense of this information. Back in the early 1990s, human editors at companies like Yahoo! compiled curated lists and directories of useful information. As the rising volume of information overwhelmed these human filters, hand-curation gave way

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Fashion PR in the Digital Age

YSL Tweet Denying Pilati Rumours | Source: Twitter

LONDON, United Kingdom — Though they may have been slow off the mark — and indeed much slower than many of their clients might have liked — it is quickly dawning upon the fashion industry’s most respected public relations firms that their once cushy domain is being rapidly disrupted by digital media. Simply put, no longer is it enough for PR firms to court editors of monthly magazines for editorial coverage over long boozy lunches

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Top 10 Fashion Films of the Season

LONDON, United Kingdom — This season, fashion brands embraced fashion film like never before, integrating digital videos more meaningfully into a wide spectrum of communications strategies, from Nicola Formichetti’s formidable social media machine for the House of Mugler to Tom Ford’s contrarian approach that defied the industry trend towards greater access and immediacy. In past seasons, fashion films have often been geared at

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The Long View | Sramana Mitra on Web 3.0 and the Science of Personalised Shopping

Sramana Mitra | Source: Sramana Mitra

MENLO PARK, United States — Since 2003, when Web 2.0 first hit the mainstream, we’ve seen an explosion of user-generated content (UGC). Since then, fashion innovators have harnessed the growth of UGC to build experiences like Polyvore, where consumers can mix and match their favourite fashion items for others to see and shop. But as more and more consumers become increasingly active on the social web, the volume of content being

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Last Chance to Have Your Say on The Calgary

The making of the CALGARY by Bill Amberg for BoF | Source: Crane.tv LONDON, United Kingdom – At the beginning of New York Fashion Week, BoF unveiled the Calgary bag and crowdsourcing experiment with Bill Amberg. Thanks to our friends in the blogosphere (that's you Steve Salter at Style Salvage, Tina Craig of The Bag Snob, Phil Oh from Streetpeeper, Nik Thakkar at Karl is My Unkle, mysterious but supercool blog 00o00, Samia Grand-Pierre at High Snobette, Alisa Gould Simon at Mashable, Bryanboy and Jessica Michault) and in the mainstream media (Thank you to the IHT/New York Times, The Calgary Herald, Post Media News, Flare, Fashion Magazine and Global National News all across Canada), the response to our crowdsourcing survey…

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Brands Experiment with Weibo, China’s Answer to Twitter

Gucci brand page on Sina Weibo | Source: Weibo

SHANGHAI, China — In the parallel internet universe behind China’s “Great Firewall,” where search engine Baidu is Google, etailer Dangdang is Amazon, and video sharing site Youku is YouTube, the microblogging service Weibo (pronounced Way-Bwah, literally microblog) — launched in August 2009 by online media giant Sina Corp — has emerged as the country’s answer to Twitter. According to brokerage and investment group CLSA Asia-Pacific

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