Bits & Bytes is a weekly roundup of the most important news in the fast evolving fashion-tech space.
Fashion retailers are increasingly integrating slick interactive technology into their physical flagships. But is all this in-store technology actually making the tills ring or merely providing opportunities for short-term PR?
Sophisticated image-recognition technology, originally developed for security applications, is now being leveraged to identify and source fashion items, turning any encounter with a product into a potential sale. BoF speaks to Iain McCready, chief executive of Cortexica, about the power of visual search.
MUMBAI, India — Flipkart, India’s largest multibrand online retailer, agreed to buy competitor Myntra.com as it seeks to widen its lead over Amazon.com Inc. in the country.
What can fashion-tech companies learn from Instagram’s success? Co-founder and CEO Kevin Systrom shares his start-up secrets.