This season, brands embraced strong scripts, serious acting talent and heavy-hitting directors like never before, resulting in a crop of winning fashion films largely driven by the kind of compelling storytelling long missing from the genre. Sit back, relax and enjoy BoF’s Top 10 Fashion Films of the Season.
SAN FRANCISCO, United States — Pinterest Inc. said it raised $225 million in a financing round that values it at $3.8 billion, as the Internet-scrapbooking startup seeks to expand and develop a model for generating revenue.
With the debut of its second-generation FuelBand, Nike extends its foothold in the fast-growing “wearables” market and moves further into social products.
Start Today, which operates Japan’s largest fashion e-commerce portal, Zozotown, is targeting the teens-to-20s fashion market with a new online mall called La Boo, fronted by Cara Delevingne. JapanConsuming reports.
With the launch of Sneakerboy, Chris Kyvetos, a member of the recently launched BoF 500, is targeting a new generation of luxury consumers with a highly covetable selection of sneakers and an innovative digital retail model that blends the tactility of a physical store with the efficiencies of the Internet.