As the worlds of fashion and technology continue to collide in and around London’s Silicon Roundabout, accelerator Front Row I/O is supporting a new crop of start-ups.
In the age of e-commerce, physical flagships are still critical to engaging male luxury consumers, though market leaders are integrating their online and offline presence to create new digitally enhanced stores.
Fashion retailers are increasingly integrating slick interactive technology into their physical flagships. But is all this in-store technology actually making the tills ring or merely providing opportunities for short-term PR?
Sophisticated image-recognition technology, originally developed for security applications, is now being leveraged to identify and source fashion items, turning any encounter with a product into a potential sale. BoF speaks to Iain McCready, chief executive of Cortexica, about the power of visual search.